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Managing customer relationships :a strategic framework /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Managing customer relationships :/ Don Peppers, Martha Rogers.
其他題名:	a strategic framework /
作者:	Peppers, Don.
其他作者:	Rogers, Martha,
出版者:	Hoboken, N.J. :Wiley,c2011.
面頁冊數:	xv, 512 p. :ill. ;26 cm.
標題:	Consumers’ preferences. -
ISBN:	0470423471 (cloth) :
ISBN:	9780470423479 (cloth)

Managing customer relationships :a strategic framework /
Peppers, Don.

Managing customer relationships :a strategic framework /Don Peppers, Martha Rogers. - 2nd ed. - Hoboken, N.J. :Wiley,c2011. - xv, 512 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0470423471 (cloth) :NT2283

LCCN: 2010027042

Nat. Bib. No.: GBB0A7357bnb

Nat. Bib. Agency Control No.: 015643971UkSubjects--Topical Terms:

186688
Consumers’ preferences.

LC Class. No.: HF5415.5 / .P458 2011

Dewey Class. No.: 658.8/12

Managing customer relationships :a strategic framework /
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245 1 0 $a Managing customer relationships : $b a strategic framework / $c Don Peppers, Martha Rogers.
250 $a 2nd ed.
260 $a Hoboken, N.J. : $b Wiley, $c c2011.
300 $a xv, 512 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 0 $a Consumers’ preferences. $3 186688
650 0 $a Customer relations $x Management. $3 147644
650 0 $a Information storage and retrieval systems $x Marketing. $3 186689
650 0 $a Relationship marketing. $3 147565
700 1 $a Rogers, Martha, $d 1952- $3 186687

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