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Content rules :how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Content rules :/ Ann Handley & C.C. Chapman.
其他題名:	how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /
作者:	Handley, Ann.
其他作者:	Chapman, C. C.
出版者:	Hoboken, N.J. :Wiley,c2011.
面頁冊數:	xxii, 282 p. :ill. ;24 cm.
叢書名:	New rules of social media series
標題:	Internet marketing. -
ISBN:	0470648287 (hbk.)
ISBN:	9780470648285 (hbk.)
ISBN:	9780470948699 (ebk)
ISBN:	9780470948712 (ebk)
ISBN:	9780470948729 (ebk)

Content rules :how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /
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245 1 0 $a Content rules : $b how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business / $c Ann Handley & C.C. Chapman.
260 $a Hoboken, N.J. : $b Wiley, $c c2011.
300 $a xxii, 282 p. : $b ill. ; $c 24 cm.
440 0 $a New rules of social media series
504 $a Includes bibliographical references and index.
520 $a A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
650 0 $a Internet marketing. $3 148374
650 0 $a Social media. $3 187437
650 0 $a Web sites $x Design. $3 148000
700 1 $a Chapman, C. C. $3 187436