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Managing your intellectual property ...

Shane, Scott Andrew,1964-

Managing your intellectual property assets /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Managing your intellectual property assets // Scott Shane.
作者:	Shane, Scott Andrew,
出版者:	New York, N.Y. :Business Expert Press,2008.
面頁冊數:	ix, 63 p. ;23 cm.
標題:	Intellectual property - Management. -
電子資源:	http://www.businessexpertpress.com/
ISBN:	9781606490280 (ebk.)
ISBN:	1606490281 (ebk.)
ISBN:	9781606490273 (pbk.) :
ISBN:	1606490273 (pbk.)

Managing your intellectual property assets /
Shane, Scott Andrew,1964-

Managing your intellectual property assets /Scott Shane. - 1st ed. - New York, N.Y. :Business Expert Press,2008. - ix, 63 p. ;23 cm. - Entrepreneurship and small business management collection,1946-5661. - Entrepreneurship and small business management collection.

Includes bibliographical references (p. 51-58) and index.

Why you need intellectual property protection -- What is patentable -- The parts of a patent -- Using a patent -- Should you patent -- Secrecy -- Copyrights -- Trademarks -- Conclusion.

We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company.

ISBN: 9781606490280 (ebk.)Subjects--Topical Terms:

187790
Intellectual property
--Management.

LC Class. No.: HD53 / .S526 2008

Dewey Class. No.: 650.1

Managing your intellectual property assets /
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245 1 0 $a Managing your intellectual property assets / $c Scott Shane.
250 $a 1st ed.
260 $a New York, N.Y. : $b Business Expert Press, $c 2008.
300 $a ix, 63 p. ; $c 23 cm.
490 1 $a Entrepreneurship and small business management collection, $x 1946-5661
504 $a Includes bibliographical references (p. 51-58) and index.
505 0 $a Why you need intellectual property protection -- What is patentable -- The parts of a patent -- Using a patent -- Should you patent -- Secrecy -- Copyrights -- Trademarks -- Conclusion.
520 $a We now live in a world in which intellectual property is very important, accounting for a large portion of the value provided by many companies. Unfortunately most managers and entrepreneurs do not understand how to manage their companies' intellectual property. This book looks at why patents, trade secrets, trademarks, and copyrights are important; what they do; and how to use them to generate competitive advantage and profit for your company.
650 0 $a Intellectual property $x Management. $3 187790
830 0 $a Entrepreneurship and small business management collection $3 187789
856 4 8 $3 Publisher's website: $u http://www.businessexpertpress.com/