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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research // edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
其他作者:	Megehee, Carol M.
出版者:	Bingley :Emerald,2009.
面頁冊數:	xv, 308 p. :ill. ;24 cm.
標題:	Tourism - Social aspects. -
ISBN:	1849506043 (ebk.)
ISBN:	9781849506045 (ebk.)
ISBN:	1849506035 (hbk.)
ISBN:	9781849506038 (hbk.) :

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle. - 1st ed. - Bingley :Emerald,2009. - xv, 308 p. :ill. ;24 cm. - Advances in culture, tourism and hospitality research,v. 31871-3173 ;. - Advances in culture, tourism and hospitality research ;v. 3.

Includes bibliographical references.

Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconsciousneeds influence traveler's interpretations and preferencesof alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.

"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description.

ISBN: 1849506043 (ebk.)Subjects--Topical Terms:

162750
Tourism
--Social aspects.

LC Class. No.: G155 / .P47 2009eb

Dewey Class. No.: 338.4791

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research /
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245 0 0 $a Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / $c edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle.
250 $a 1st ed.
260 $a Bingley : $b Emerald, $c 2009.
300 $a xv, 308 p. : $b ill. ; $c 24 cm.
490 1 $a Advances in culture, tourism and hospitality research, $x 1871-3173 ; $v v. 3
504 $a Includes bibliographical references.
505 0 $a Cultural psyche and cross-cultural research methods / Patricia Berwick -- Brand image, equity, and sports sponsorship / David N. Bibby -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo and Dogan Gursoy -- Morphology of a hotel tradition: the guest questionnaire / Alfred Ogle -- How unconsciousneeds influence traveler's interpretations and preferencesof alternative tours and hotels / Xuan Van Tran and Arch G. Woodside.
520 $a "Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description.
588 $a Description based on print version record.
650 0 $a Tourism $x Social aspects. $3 162750
700 1 $a Megehee, Carol M. $3 187807
700 1 $a Ogle, Alfred. $3 187808
700 1 $a Woodside, Arch G. $3 182769
830 0 $a Advances in culture, tourism and hospitality research ; $v v. 3 $3 187809