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The silver market phenomenon :marketing and innovation in the aging society /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The silver market phenomenon :/ Florian Kohlbacher, Cornelius Herstatt, editors.
其他題名:	marketing and innovation in the aging society /
其他作者:	Kohlbacher, Florian.
出版者:	Heidelberg [Germany] ;Springer,c2011.
面頁冊數:	xxxiv, 463 p. :ill., maps ;25 cm.
標題:	Population aging - Economic aspects. -
ISBN:	9783642143373 (hbk.) :
ISBN:	9783642143380 (ebk)
ISBN:	3642143377 (hbk.)

The silver market phenomenon :marketing and innovation in the aging society /
The silver market phenomenon :marketing and innovation in the aging society /Florian Kohlbacher, Cornelius Herstatt, editors. - 2nd ed. - Heidelberg [Germany] ;Springer,c2011. - xxxiv, 463 p. :ill., maps ;25 cm.

Includes bibliographical references and index.

ISBN: 9783642143373 (hbk.) :NT2507Subjects--Topical Terms:

185708
Population aging
--Economic aspects.

LC Class. No.: HF5415.332.O43 / S55 2011

Dewey Class. No.: 658.800846

The silver market phenomenon :marketing and innovation in the aging society /
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020 $a 9783642143373 (hbk.) : $c NT2507
020 $a 9783642143380 (ebk)
020 $a 3642143377 (hbk.)
035 $a 00144775
050 4 $a HF5415.332.O43 $b S55 2011
082 0 4 $a 658.800846 $2 22
092 $a */658.800846/S587/2011////E14452
245 0 4 $a The silver market phenomenon : $b marketing and innovation in the aging society / $c Florian Kohlbacher, Cornelius Herstatt, editors.
250 $a 2nd ed.
260 $a Heidelberg [Germany] ; $a London ; $a New York : $b Springer, $c c2011.
300 $a xxxiv, 463 p. : $b ill., maps ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Population aging $x Economic aspects. $3 185708
650 0 $a Marketing $x Social aspects. $3 187945
650 0 $a Older consumers $x Attitudes. $3 187946
700 1 $a Kohlbacher, Florian. $3 187943
700 1 $a Herstatt, Cornelius. $3 187944

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