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Creative strategies :idea management for marketing, advertising, media and design /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Creative strategies :/ Mario Pricken.
Reminder of title:	idea management for marketing, advertising, media and design /
Author:	Pricken, Mario.
Published:	London ;Thames & Hudson,2010.
Description:	311 p. :col. ill. ;27 cm.
Notes:	Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
Subject:	Creativity in advertising. -
ISBN:	9780500515402 (hbk.) :
ISBN:	0500515409 (hbk.)

Creative strategies :idea management for marketing, advertising, media and design /
Pricken, Mario.

Creative strategies :idea management for marketing, advertising, media and design /Mario Pricken. - London ;Thames & Hudson,2010. - 311 p. :col. ill. ;27 cm.

Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.

Includes bibliographical references (p. 309-311) and index.

Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.

ISBN: 9780500515402 (hbk.) :NT1858

LCCN: 2010923354Subjects--Topical Terms:

188254
Creativity in advertising.

LC Class. No.: HF5823 / .P73513 2010

Creative strategies :idea management for marketing, advertising, media and design /
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020 $a 9780500515402 (hbk.) : $c NT1858
020 $a 0500515409 (hbk.)
035 $a 00144888
040 $a UKM $c UKM $d BTCTA $d YDXCP $d BWK $d SINLB $d CDX $d BWX $d OKU $d TXA $d YBM $d GWDNB $d DLC
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050 0 0 $a HF5823 $b .P73513 2010
092 $a */658.1/P947/2010////E14577
100 1 $a Pricken, Mario. $3 188253
240 1 0 $a Clou. $l English
245 1 0 $a Creative strategies : $b idea management for marketing, advertising, media and design / $c Mario Pricken.
260 $a London ; $a New York : $b Thames & Hudson, $c 2010.
300 $a 311 p. : $b col. ill. ; $c 27 cm.
500 $a Originally published in German under title: Clou : strategisches Ideenmanagement in Marketing, Werbung, Medien & Design. Mainz : Schmidt, 2009.
504 $a Includes bibliographical references (p. 309-311) and index.
505 0 $a Creative culture -- Creative team leading -- Creative teams -- Creative briefing -- Creative process -- Creative spaces.
650 0 $a Creativity in advertising. $3 188254
650 0 $a Advertising campaigns. $3 152187