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A practitioner's guide to public relations research, measurement and evaluation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A practitioner's guide to public relations research, measurement and evaluation // Don W. Stacks and David Michaelson.
Author:	Stacks, Don W.
other author:	Michaelson, David.
Published:	New York, N.Y. :Business Expert Press,2010.
Description:	x, 229 p. :ill. ;23 cm.
Subject:	Public relations - Research. -
ISBN:	1606491016 (pbk.)
ISBN:	9781606491010 (pbk.) :
ISBN:	9781606491027 (ebk)
ISBN:	1606491024 (ebk)

A practitioner's guide to public relations research, measurement and evaluation /
Stacks, Don W.

A practitioner's guide to public relations research, measurement and evaluation /Don W. Stacks and David Michaelson. - 1st ed. - New York, N.Y. :Business Expert Press,2010. - x, 229 p. :ill. ;23 cm. - Public relations collection. - Public relations collection.

Includes bibliographical references (p. [219]-222) and index.

Part I. Introduction to public relations research, measurement, and evaluation -- Chapter 1. Introduction to research and evaluation in public relations -- Chapter 2. The business of public relations -- Chapter 3. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- Chapter 4. Secondary research -- Chapter 5. Qualitative research methodologies -- Chapter 6. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- Chapter 7. Survey methodology -- Chapter 8. Statistical analysis -- Chapter 9. Sampling -- Part IV. Wrapping up --Chapter 10. Best practices in public relations research, measurement, and evaluation -- Appendix. Dictionary of public relations, measurement and research.

ISBN: 1606491016 (pbk.)Subjects--Topical Terms:

188536
Public relations
--Research.

LC Class. No.: HM1221 / .S726 2010

A practitioner's guide to public relations research, measurement and evaluation /
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245 1 2 $a A practitioner's guide to public relations research, measurement and evaluation / $c Don W. Stacks and David Michaelson.
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260 $a New York, N.Y. : $b Business Expert Press, $c 2010.
300 $a x, 229 p. : $b ill. ; $c 23 cm.
490 1 $a Public relations collection
504 $a Includes bibliographical references (p. [219]-222) and index.
505 0 $a Part I. Introduction to public relations research, measurement, and evaluation -- Chapter 1. Introduction to research and evaluation in public relations -- Chapter 2. The business of public relations -- Chapter 3. Measuring public relations outcomes -- Part II. Qualitative methods for effective public relations research, measurement, and evaluation -- Chapter 4. Secondary research -- Chapter 5. Qualitative research methodologies -- Chapter 6. Content analysis -- Part III. Quantitative methods for effective public relations research, measurement, and evaluation -- Chapter 7. Survey methodology -- Chapter 8. Statistical analysis -- Chapter 9. Sampling -- Part IV. Wrapping up --Chapter 10. Best practices in public relations research, measurement, and evaluation -- Appendix. Dictionary of public relations, measurement and research.
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700 1 $a Michaelson, David. $3 188534
830 0 $a Public relations collection $3 188535