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Developing winning brand strategies /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Developing winning brand strategies // Lars Finskud.
作者:	Finskud, Lars.
出版者:	New York, NY :Business Expert Press,2009.
面頁冊數:	104 p. ;22 cm.
附註:	"Marketing strategy collection"--Cover.
標題:	Advertising - Brand name products. -
ISBN:	9781606490433 (pbk.) :
ISBN:	1606490435 (pbk.)
ISBN:	9781606490440 (ebk)
ISBN:	1606490443 (ebk)

Developing winning brand strategies /
Finskud, Lars.

Developing winning brand strategies /Lars Finskud. - New York, NY :Business Expert Press,2009. - 104 p. ;22 cm.

"Marketing strategy collection"--Cover.

Includes bibliographical references (p. [98]).

ISBN: 9781606490433 (pbk.) :NT772

LCCN: 2009672499Subjects--Topical Terms:

151468
Advertising
--Brand name products.

LC Class. No.: HF5415.3 / .F547 2009

Developing winning brand strategies /
LDR:00886nam _2200265 a_450 001 147570
003 DLC
005 20110922135707.0
008 100616s2009 nyuadk b 001 0 eng d
010 $a 2009672499
020 $a 9781606490433 (pbk.) : $c NT772
020 $a 1606490435 (pbk.)
020 $a 9781606490440 (ebk)
020 $a 1606490443 (ebk)
035 $a 00144997
040 $a YDXCP $c YDXCP $d KUK $d DLC
042 $a lccopycat
050 0 0 $a HF5415.3 $b .F547 2009
092 $a */658.827/F516/2009////E14739
100 1 $a Finskud, Lars. $3 188549
245 1 0 $a Developing winning brand strategies / $c Lars Finskud.
260 $a New York, NY : $b Business Expert Press, $c 2009.
300 $a 104 p. ; $c 22 cm.
500 $a "Marketing strategy collection"--Cover.
500 $a First published: Competing for choice : developing winning brand strategies. London : Vola Press, 2003.
500 $a Includes index.
504 $a Includes bibliographical references (p. [98]).
650 0 $a Advertising $x Brand name products. $3 151468
650 0 $a Branding (Marketing) $3 187439
650 0 $a Consumers' preferences. $3 152008

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