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Emerging trends, threats, and opport...

Czinkota, Michael R.

Emerging trends, threats, and opportunities in international marketing :what executives need to know /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Emerging trends, threats, and opportunities in international marketing :/ Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
Reminder of title:	what executives need to know /
Author:	Czinkota, Michael R.
other author:	Kotabe, Masaaki.
Published:	New York :Business Expert Press,2009.
Description:	xxi, 378 p. :ill. ;23 cm.
Subject:	Export marketing. -
ISBN:	1606490354 (pbk.)
ISBN:	1606490362 (e-book)
ISBN:	9781606490358 (pbk.) :
ISBN:	9781606490365 (e-book)

Emerging trends, threats, and opportunities in international marketing :what executives need to know /
Czinkota, Michael R.

Emerging trends, threats, and opportunities in international marketing :what executives need to know /Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe. - 1st ed. - New York :Business Expert Press,2009. - xxi, 378 p. :ill. ;23 cm. - International business collection,1948-2752. - International business collection.

Includes bibliographical references and index.

ISBN: 1606490354 (pbk.)Subjects--Topical Terms:

154816
Export marketing.

LC Class. No.: HF1416 / .C94 2009

Dewey Class. No.: 658.848

Emerging trends, threats, and opportunities in international marketing :what executives need to know /
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008 090824s2009 nyua b 001 0 eng d
020 $a 1606490354 (pbk.)
020 $a 1606490362 (e-book)
020 $a 9781606490358 (pbk.) : $c NT941
020 $a 9781606490365 (e-book)
035 $a 00145042
040 $a YDXCP $c YDXCP $d ESU $d TXA $d UPM $d HNK
050 4 $a HF1416 $b .C94 2009
082 0 4 $a 658.848 $2 22
092 $a */658.848/C998/2009////E14769
100 1 $a Czinkota, Michael R. $3 147815
245 1 0 $a Emerging trends, threats, and opportunities in international marketing : $b what executives need to know / $c Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe.
250 $a 1st ed.
260 $a New York : $b Business Expert Press, $c 2009.
300 $a xxi, 378 p. : $b ill. ; $c 23 cm.
490 1 $a International business collection, $x 1948-2752
504 $a Includes bibliographical references and index.
650 0 $a Export marketing. $3 154816
650 0 $a Globalization $x Economic aspects. $3 154657
650 0 $a International business enterprises. $3 147243
700 1 $a Kotabe, Masaaki. $3 147816
700 1 $a Ronkainen, Ilkka A. $3 152890
830 0 $a International business collection $3 188667

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