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Understanding digital marketing :marketing strategies for engaging the digital generation /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Understanding digital marketing :/ Damian Ryan and Calvin Jones.
Reminder of title:	marketing strategies for engaging the digital generation /
Author:	Ryan, Damian.
other author:	Jones, Calvin.
Published:	Philadelphia, PA :Kogan Page,c2012.
Description:	xv, 283 p. :ill. ;23 cm.
Notes:	Includes index.
Subject:	Internet marketing. -
ISBN:	9780749464271 (pbk.) :
ISBN:	9780749464288 (e-isbn)

Understanding digital marketing :marketing strategies for engaging the digital generation /
Ryan, Damian.

Understanding digital marketing :marketing strategies for engaging the digital generation /Damian Ryan and Calvin Jones. - 2nd ed. - Philadelphia, PA :Kogan Page,c2012. - xv, 283 p. :ill. ;23 cm.

Includes index.

ISBN: 9780749464271 (pbk.) :NT963

LCCN: 2011040583Subjects--Topical Terms:

148374
Internet marketing.

LC Class. No.: HF5415.1265 / .R93 2012

Dewey Class. No.: 658.8/72

Understanding digital marketing :marketing strategies for engaging the digital generation /
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020 $a 9780749464271 (pbk.) : $c NT963
020 $a 9780749464288 (e-isbn)
035 $a 00147116
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050 0 0 $a HF5415.1265 $b .R93 2012
082 0 0 $a 658.8/72 $2 23
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245 1 0 $a Understanding digital marketing : $b marketing strategies for engaging the digital generation / $c Damian Ryan and Calvin Jones.
250 $a 2nd ed.
260 $a Philadelphia, PA : $b Kogan Page, $c c2012.
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650 0 $a Marketing $x Management. $3 147454
650 0 $a Social media. $3 187437
650 0 $a Strategic planning. $3 146621
700 1 $a Jones, Calvin. $3 190168