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Advertising, promotion, and other aspects of integrated marketing communications /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Advertising, promotion, and other aspects of integrated marketing communications // Terence A. Shimp, J. Craig Andrews.
作者:	Shimp, Terence A.
其他作者:	Andrews, J. Craig.
出版者:	Australia :South-Western, Cengage Learning,c2013.
面頁冊數:	xxii, 729 p. :ill. (chiefly col.) ;29 cm.
標題:	Communication in marketing. -
ISBN:	9781111580216 (bound) :
ISBN:	1111580219 (bound)

Advertising, promotion, and other aspects of integrated marketing communications /
Shimp, Terence A.

Advertising, promotion, and other aspects of integrated marketing communications /Terence A. Shimp, J. Craig Andrews. - 9th ed. - Australia :South-Western, Cengage Learning,c2013. - xxii, 729 p. :ill. (chiefly col.) ;29 cm.

Includes bibliographical references and indexes.

ISBN: 9781111580216 (bound) :NT9444Subjects--Topical Terms:

153067
Communication in marketing.

LC Class. No.: HF5415.123 / .S54 2013

Dewey Class. No.: 658.8/2

Advertising, promotion, and other aspects of integrated marketing communications /
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