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Advertising and integrated brand promotion /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Advertising and integrated brand promotion // Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
作者:
O'Guinn, Thomas C.
其他作者:
Allen, Chris T.
出版者:
Australia :South-Western, Cengage Learning,c2012.
面頁冊數:
xli, 693 p. :ill. (chiefly col.), col. ports. ;29 cm.
標題:
Advertising media planning. -
ISBN:
9780538473323 (bound) :
ISBN:
0538473320 (bound)
Advertising and integrated brand promotion /
O'Guinn, Thomas C.
Advertising and integrated brand promotion /
Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 6th ed. - Australia :South-Western, Cengage Learning,c2012. - xli, 693 p. :ill. (chiefly col.), col. ports. ;29 cm.
Includes bibliographical references and indexes.
ISBN: 9780538473323 (bound) :NT8934Subjects--Topical Terms:
150240
Advertising media planning.
LC Class. No.: HF5821 / .O34 2012
Dewey Class. No.: 659.11
Advertising and integrated brand promotion /
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154737
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六樓西文書庫 (6th Floor-Western Books)
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