• Advertising and integrated brand promotion /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Advertising and integrated brand promotion // Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
    Author: O'Guinn, Thomas C.
    other author: Allen, Chris T.
    Published: Australia :South-Western, Cengage Learning,c2012.
    Description: xli, 693 p. :ill. (chiefly col.), col. ports. ;29 cm.
    Subject: Advertising media planning. -
    ISBN: 9780538473323 (bound) :
    ISBN: 0538473320 (bound)
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E15510 六樓西文書庫 (6th Floor-Western Books) 一般借閱 外文書 * 659.11 O35 2012 一般(Normal) 在架 0 5030000-1010017
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