| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Advertising and integrated brand promotion // Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| Author: |
O'Guinn, Thomas C. |
| other author: |
Allen, Chris T. |
| Published: |
Australia :South-Western, Cengage Learning,c2012. |
| Description: |
xli, 693 p. :ill. (chiefly col.), col. ports. ;29 cm. |
| Subject: |
Advertising media planning. - |
| ISBN: |
9780538473323 (bound) : |
| ISBN: |
0538473320 (bound) |