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Brand Atlas :Branding intelligence made visible /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Brand Atlas :/ Alina Wheeler and Joel Katz.
其他題名:	Branding intelligence made visible /
作者:	Wheeler, Alina,
出版者:	Hoboken, New Jersey :Wiley,c2011.
面頁冊數:	144 p. :col. ill., ports. ;24 cm.
標題:	Brand name products. -
ISBN:	9780470433423 (bound) :
ISBN:	0470433426 (bound)

Brand Atlas :Branding intelligence made visible /
Wheeler, Alina,1948-

Brand Atlas :Branding intelligence made visible /Alina Wheeler and Joel Katz. - Hoboken, New Jersey :Wiley,c2011. - 144 p. :col. ill., ports. ;24 cm.

Includes bibliographical references (p. 134-136) and index.

ISBN: 9780470433423 (bound) :NT898

LCCN: 2010049604

Nat. Bib. No.: GBB098439bnbSubjects--Topical Terms:

149447
Brand name products.

LC Class. No.: HD69.B7 / W43 2011

Dewey Class. No.: 658.8/27

Brand Atlas :Branding intelligence made visible /
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015 $a GBB098439 $2 bnb
020 $a 9780470433423 (bound) : $c NT898
020 $a 0470433426 (bound)
035 $a 00151865
040 $a DLC $c DLC $e rda $d YDX $d BTCTA $d YDXCP $d UKM $d BWX $d CDX $d CHRRO $d NLGGC $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b W43 2011
072 7 $a s1se $2 rero
082 0 0 $a 658.8/27 $2 22
100 1 $a Wheeler, Alina, $d 1948- $3 191304
245 1 0 $a Brand Atlas : $b Branding intelligence made visible / $c Alina Wheeler and Joel Katz.
260 $a Hoboken, New Jersey : $b Wiley, $c c2011.
300 $a 144 p. : $b col. ill., ports. ; $c 24 cm.
504 $a Includes bibliographical references (p. 134-136) and index.
650 0 $a Brand name products. $3 149447
650 0 $a Branding (Marketing) $3 187439
650 0 $a Trademarks $x Design. $3 167096

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六樓西文書庫 (6th Floor-Western Books)

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