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Brand relevance :making competitors irrelevant /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand relevance :/ David A. Aaker.
Reminder of title:	making competitors irrelevant /
Author:	Aaker, David A.
Published:	San Francisco, CA :Jossey-Bass,c2011.
Description:	xvi, 381 p. :ill. ;24 cm.
Subject:	Brand name products. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1109/2010036007-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1109/2010036007-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1109/2010036007-t.html
ISBN:	9780470613580 (bound) :
ISBN:	9780470922590 (ebook)
ISBN:	9780470922606 (ebook)
ISBN:	9780470922613 (ebook)
ISBN:	0470613580 (bound)

Brand relevance :making competitors irrelevant /
Aaker, David A.

Brand relevance :making competitors irrelevant /David A. Aaker. - 1st ed. - San Francisco, CA :Jossey-Bass,c2011. - xvi, 381 p. :ill. ;24 cm. - The Jossey-Bass business & management series. - Jossey-Bass business & management series..

Includes bibliographical references (p. 359-370) and index.

ISBN: 9780470613580 (bound) :NT988

LCCN: 2010036007

Nat. Bib. No.: GBB0B0364bnbSubjects--Topical Terms:

149447
Brand name products.

LC Class. No.: HD69.B7 / A21535 2011

Dewey Class. No.: 658.8/27

Brand relevance :making competitors irrelevant /
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008 100823s2011 caua b 001 0 eng
010 $a 2010036007
015 $a GBB0B0364 $2 bnb
020 $a 9780470613580 (bound) : $c NT988
020 $a 9780470922590 (ebook)
020 $a 9780470922606 (ebook)
020 $a 9780470922613 (ebook)
020 $a 0470613580 (bound)
035 $a 00151867
040 $a DLC $c DLC $d YDX $d BTCTA $d UKM $d YDXCP $d YBM $d BWX $d CDX $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b A21535 2011
082 0 0 $a 658.8/27 $2 22
100 1 $a Aaker, David A. $3 153522
245 1 0 $a Brand relevance : $b making competitors irrelevant / $c David A. Aaker.
250 $a 1st ed.
260 $a San Francisco, CA : $b Jossey-Bass, $c c2011.
300 $a xvi, 381 p. : $b ill. ; $c 24 cm.
490 1 $a The Jossey-Bass business & management series
504 $a Includes bibliographical references (p. 359-370) and index.
650 0 $a Brand name products. $3 149447
650 0 $a Branding (Marketing) $3 187439
650 0 $a Technological innovations. $3 146630
830 0 $a Jossey-Bass business & management series. $3 191306
856 $u http://www.loc.gov/catdir/enhancements/fy1109/2010036007-b.html
856 $u http://www.loc.gov/catdir/enhancements/fy1109/2010036007-d.html
856 $u http://www.loc.gov/catdir/enhancements/fy1109/2010036007-t.html

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1 records • Pages 1 •
1

No. of reservations

E15515

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 658.827 A111 2011

一般(Normal)

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0

5030000-1010017

1 records • Pages 1 •
1

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