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Designing brand identity :an essential guide for the whole branding team /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Designing brand identity :/ Alina Wheeler.
Reminder of title:	an essential guide for the whole branding team /
Author:	Wheeler, Alina.
Published:	Hoboken, New Jersey :John Wiley & Sons, Inc.,c2013.
Description:	x, 326 p. :ill. (chiefly col.) ;29 cm.
Subject:	Brand name products. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
ISBN:	9781118099209 (bound) :
ISBN:	9781118465028 (ebook)
ISBN:	9781118416174 (ebook)
ISBN:	9781118418741 (ebook)
ISBN:	9781118431634 (ebook)
ISBN:	9781118465011 (ebook)

Designing brand identity :an essential guide for the whole branding team /
Wheeler, Alina.

Designing brand identity :an essential guide for the whole branding team /Alina Wheeler. - 4th ed. - Hoboken, New Jersey :John Wiley & Sons, Inc.,c2013. - x, 326 p. :ill. (chiefly col.) ;29 cm.

Includes bibliographical references (p. 314-315) and indexes.

ISBN: 9781118099209 (bound) :NT1348

LCCN: 2012020851Subjects--Topical Terms:

149447
Brand name products.

LC Class. No.: HD69.B7 / W44 2013

Dewey Class. No.: 658.8/27

Designing brand identity :an essential guide for the whole branding team /
LDR:01079cam _2200289 a_450 001 148582
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008 120523s2013 njua b 001 0 eng
010 $a 2012020851
020 $a 9781118099209 (bound) : $c NT1348
020 $a 9781118465028 (ebook)
020 $a 9781118416174 (ebook)
020 $a 9781118418741 (ebook)
020 $a 9781118431634 (ebook)
020 $a 9781118465011 (ebook)
035 $a 00151949
040 $a DLC $b eng $c DLC $e rda $d DLC
042 $a pcc
050 0 0 $a HD69.B7 $b W44 2013
082 0 0 $a 658.8/27 $2 23
100 1 $a Wheeler, Alina. $3 191483
245 1 0 $a Designing brand identity : $b an essential guide for the whole branding team / $c Alina Wheeler.
250 $a 4th ed.
260 $a Hoboken, New Jersey : $b John Wiley & Sons, Inc., $c c2013.
300 $a x, 326 p. : $b ill. (chiefly col.) ; $c 29 cm.
504 $a Includes bibliographical references (p. 314-315) and indexes.
650 0 $a Brand name products. $3 149447
650 0 $a Branding (Marketing) $3 187439
650 0 $a Trademarks $x Design. $3 167096
650 0 $a Advertising $x Brand name products. $3 151468
856 $u http://www.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
856 $u http://www.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
856 $u http://www.loc.gov/catdir/enhancements/fy1302/2012020851-b.html

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