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Advertising and sales promotion strategy

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Tellis, Ggerard J.

Advertising and sales promotion strategy

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	TellisGgerard J.,
出版地:	Reading, MA
出版者:	Addison-Wesley;
出版年:	c1998.
面頁冊數:	483p. : some col. ills. ; 27cm.
標題:	Advertising -
標題:	Sales promotion -
標題:	Marketing--Management -
ISBN:	0-321-01411-1

Advertising and sales promotion strategy
Tellis, Ggerard J.

Advertising and sales promotion strategy / Ggerard J. Tellis - Reading, MA : Addison-Wesley, c1998.. - 483p. ; some col. ills. ; 27cm..
ISBN 0-321-01411-1
AdvertisingSales promotionMarketing--Management

Advertising and sales promotion strategy
LDR:00489nam0 2200169 450 001 43464
005 20180904140055.0
009 00044225
010 1 $a 0-321-01411-1 $b bound $d NT$3000
100 $a 19981221d199 m y0chiy08 b
101 0 $a eng
105 $a y z 000yy
200 1 $a Advertising and sales promotion strategy $f Ggerard J. Tellis
210 $a Reading, MA $c Addison-Wesley $d c1998.
215 1 $a 483p. $c some col. ills. $d 27cm.
606 $a Advertising $3 45967
606 $a Sales promotion $3 45968
606 $a Marketing--Management $3 45969
676 $a 658.82 $b T276
700 1 $a Tellis $b Ggerard J. $3 45966
801 0 $a tw $c 19981221 $g CCR
801 2 $a tw $b 南開 $c 20010101 $g CCR $m 4

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079997

六樓西文書庫 (6th Floor-Western Books)

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* 658.82 T276 1998

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5030500-0870006

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