消費心理學

銷售攻心術 = Sales of attack technique : 銷售就是一場心理學戰爭 by: (Electronic resources)

消費者行為 : 從感性到理性 by: (Language materials, printed)

讓你荷包失血的思考謬誤 by: (Language materials, printed)

來臺旅客消費及動向調查報告 = 2013 Annual survey report on visitors expenditure and trends in Taiwan. 中華民國102年 by: (Language materials, printed)

消費心理好好玩 by: (Language materials, printed)

消費行為之前的心理學 : 為什麼這商品我本來不想要,最後卻變成好需要? by: (Language materials, printed)

日本IBM的超強簡報術 : 日本IBM「培養專家的專家」,教你1秒鐘傳達想法,1分鐘打動人心 by: (Language materials, printed)

消費者行為 = Consumer behavior : an introduction by: (Language materials, printed)

1秒打動女性的購物心理學 : 日本銷售大師教你創造高業績的50個實戰祕訣 by: (Language materials, printed)

保證成交的客戶心理操控術 = The psychology of consumer behavior : 沒有銷售不了的產品,其實是你對客戶還不夠了解! by: (Language materials, printed)

王牌銷售員心理學 : 把推銷當成交 by: (Language materials, printed)

體驗經濟時代 : 人們正在追尋更多意義,更多感受 by: (Language materials, printed)

圖解暢銷學 by: (Language materials, printed)

消費者行為 = Consumer behavior : 洞察生活、掌握行銷; life and marketing by: (Language materials, printed)

消費者行為 : 顧客至上 by: (Language materials, printed)

消費者行為 = Consumer behavior : an introduction by: (Language materials, printed)

消費者行為 = Consumer behavior by: (Language materials, printed)

銷售業績 : 需靠完美的心理戰術 by: (Electronic resources)

行銷妙招 : 打贏這場心理戰,訂單就歸你了 by: (Electronic resources)

消費者行為學 = Consumer behavior : 迎接網路消費時代的來臨 by: (Language materials, printed)

消費者行為 = Consumer behavior by: (Language materials, printed)

消費者行為概論 = Introduction to consumer behavior by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

買方住哪比賣方在哪更重要 : 虛實整合經濟下的消費行為模式,跟你想的不一樣! by: (Language materials, printed)

口香糖為何放在收銀台旁? : 揭開消費心理學的107個祕密 by: (Electronic resources)

消費者行為 = Consumer behavior : 洞察生活.掌握行銷; life and marketing by: (Language materials, printed)

消費者行為 = Consumer behavior : 走在消費現場; walking on consumer scene by: (Language materials, printed)

不虧本的智慧 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

為什麼義大利麵要用黑盤子裝盤? : 只有1%的人才知道的飲食行動心理學 by: (Language materials, printed)

心理營銷 by: (Electronic resources)

讓她買單, 真的很簡單 : 讓女人掏空荷包的女性購物心理學! by: (Electronic resources)

創造價值的技術 : 個人創業、網路開拓客群，5個神乎其技的行銷技巧，讓你的顧客掏心也掏腰包 by: (Language materials, printed)

洞察地圖 : 6大致勝法則,成功破解消費者心理 by: (Language materials, printed)

不賣東西賣「體驗」 : 運用體驗行銷,挑動消費神經,沒有所謂的不景氣 by: (Language materials, printed)

洞察地圖 by: (Electronic resources)

關鍵行銷 : 消費心理大師10大黃金行銷課 by: (Electronic resources)

那個為什麼會熱賣 : 商品與資訊氾濫的時代，如何利用「框架攻略法」讓消費者「衝動購買」 by: (Language materials, printed)

同理心行銷 : 500強正在用 顛覆傳統的消費者洞察進化策略 by: (Language materials, printed)

金融行為通識課 : 從儲蓄、投資、保險到養老，如何處理金融商品?怎樣管控風險? by: (Language materials, printed)

消費心理學十二堂課 by: (Language materials, printed)

大腦無法拒絕的癮 : 揭密商家製造成癮行為背後的心理學；; 但，想成功，你一定要有一種癮 by: (Language materials, printed)

奧客心理學 : 對付顧客這種生物，請灌他一碗行銷迷湯 by: (Language materials, printed)

基於顧客策略型行為的預售策略研究 = Research on advance selling strategy based customer strategic behavior by: (Electronic resources)

手繪300張圖讓你看懂富顧客的極度購物 by: (Language materials, printed)

實體店求生手策 = Brick-and-mortar : survival manual by: (Language materials, printed)

Z世代經濟 : 未來最有影響力的新世代，將如何塑造2035世界新常態? by: (Language materials, printed)

盲視效應 : 找出左右大腦消費行為的關鍵,破解行銷手法,與品牌平起平坐 by: (Language materials, printed)

因為客戶太難搞,所以需要心理學 : 其實,90%的訂單,都可以靠心理學成交 by: (Language materials, printed)

囤積癖 : 從消費欲望到斷捨離,囤積世代的物我依存關係 by: (Language materials, printed)

從零開始讀懂消費者行為 : 一本掌握顧客心理、購買決策與消費動機的基礎 by: (Language materials, printed)

當客戶說不 : 世界頂級銷售大師教你四步驟馬上成交! by: (Language materials, printed)

消費者行為 = Consumer behavior : an introduction by: (Language materials, printed)

盲視效應 : 找出左右大腦消費行為的關鍵, 破解行銷手法, 與品牌平起平坐 by: (Electronic resources)

當客戶說不 : 世界頂級銷售大師教你四步驟馬上成交! by: (Electronic resources)

同理心行銷 : 500強正在用顛覆傳統的消費者洞察進化策略 by: (Electronic resources)

大腦拒絕不了的行銷 : 100個完美挑動感官的行銷法則 by: (Electronic resources)

人生不能照單全收,買東西也是 : 你怎麼買東西,就會怎麼過日子! by: (Language materials, printed)

直覺陷阱. 2. 認知非理性消費偏好,避免成為聰明的傻瓜 by: (Language materials, printed)

銷售情緒心理學 : 八大高情商成交法 by: (Language materials, printed)

識人有數,銷售有步 : 詳述九型人格與銷售一擊必中之術! by: (Language materials, printed)

剁手指也買不停的情緒經濟學 = Feeling : 數十位諾貝爾獎得主、經濟學大師, 鐵證背書!克服暗地支配投資、購物、虛榮錯覺的「動物本能」, 活用「有限理性」避險與獲利 by: (Electronic resources)

α世代,這群小朋友決定我們的未來 : 凡事問AI、追劇不怕劇透、看遊戲不看電視,拍照不露臉......理解他們,就能知道我們的將來。 by: (Language materials, printed)

立刻成交!女性購物心理學 : 日本銷售大師教你創造高業績的50個實戰祕訣 by: (Language materials, printed)

差異化勝出 創新與個性化的行銷心理戰 : 行銷就需要一些梗,一眼看穿消費者內心 by: (Language materials, printed)