Brand name products - Management.
Overview
| Works: | 7 works in 7 publications in 7 languages | |
|---|---|---|
Titles
Marketing 2.0 :strategies for closer customer relationships, with 33 figures /
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Strategic brand management :building, measuring, and managing brand equity /
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How Asia advertises :the most successful campaigns in Asia-Pacific and the marketing strategies behind them /
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Fame & fortune :how successful companies build winning reputations /
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Luxury brand management in digital and sustainable times :a new world of privilege /
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Subjects