曾光華

Overview

Works:	23 works in 23 publications in 1 languages

Titles

行銷管理個案 = Marketing management cases : practical and decision-making orientation : 實務與決策導向 by: 曾光華 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management:quality enhancement & value creation : 品質提升與價值創造 by: 曾光華 (Language materials, printed) , [著]

消費者行為 = Consumer behavior : 洞察生活、掌握行銷; life and marketing by: 曾光華 (Language materials, printed) , [著]

服務業行銷與管理 = Services marketing and management : 品質提升與價值創造; quality enhancement & value creation by: 曾光華 (Language materials, printed) , [著]

解析行銷管理 by: 曾光華 (Language materials, printed) , [著]

行銷管理概論 = Essentials of marketing management principles and practices : 探索原理與體驗實務 by: 曾光華 (Language materials, printed) , [著]

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: 曾光華 (Language materials, printed) , [著]

行銷管理概論 : 探索原理與體驗實務 by: 曾光華 (Language materials, printed) , [著]

行銷學 = Marketing : principle and practices : 探索原理與體驗實務 by: 曾光華 (Language materials, printed) , [著]

Subjects