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30 minutes to write a marketing plan

Westwood, John,1947-

30 minutes to write a marketing plan

紀錄類型:	書目-電子資源 : 單行本
正題名/作者:	30 minutes to write a marketing plan/ John Westwood.
其他題名:	Thirty minutes to write a marketing plan
作者:	Westwood, John,
出版者:	London :Kogan Page,1997.
面頁冊數:	1 online resource (64 pages)
標題:	Marketing - Management. -
電子資源:	Click here for online access to this book (查閱全文) (EBSCO eBook)
ISBN:	0585443017
ISBN:	9780585443010
ISBN:	159734303X (electronic bk. : Adobe Reader)
ISBN:	9781597343039 (electronic bk. : Adobe Reader)

30 minutes to write a marketing plan
Westwood, John,1947-

30 minutes to write a marketing plan[electronic resource] /Thirty minutes to write a marketing planJohn Westwood. - London :Kogan Page,1997. - 1 online resource (64 pages)

1 What is Marketing Planning?; 2 Situation Analysis; 3 Objectives, Strategies and Action Plans; 4 Distribution, Promotion and Budgets; 5 Writing the Plan; 6 Presenting the Plan, Follow-up and Revision.

What are the aims of your marketing department? Do you think further ahead than the next campaign? Get to grips with the ins and outs of researching, preparing and writing a marketing plan in just 30 minutes. This practical pocket book will show you how to: identify your marketing objectives; turn those objectives into strategies; set budgets and stick to them; write and present the plan. Create an effective, achievable plan that will improve results with this 30 minute guide!

ISBN: 0585443017

Source: EBL108617eBook Libraryhttp://www.eblib.comSubjects--Topical Terms:

147454
Marketing
--Management.Index Terms--Genre/Form:

172687
Electronic books.

LC Class. No.: HF5415.13 / .W47 1997eb

Dewey Class. No.: 658.8

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