Marketing - Management.
概要
| 作品: | 81 作品在 81 項出版品 81 種語言 | |
|---|---|---|
書目資訊
Marketing for the nonmarketing executive :an integrated resource management guide for the 21st century /
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Lessons from a chief marketing officer :what it takes to win in consumer marketing /
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Market-based management :strategies for growing customer value and profitability /
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Value-based marketing for bottom-line success :5 steps to creating customer value /
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The dollarization discipline :how smart companies create customer value... and profit from it /
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Think before you engage :100 questions to ask before starting a social media marketing campaign /
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Understanding digital marketing :marketing strategies for engaging the digital generation /
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Buyer personas :how to gain insight into your customer's expectations, align your marketing strategies, and win more business /
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The marketing pathfinder :key concepts and cases for marketing strategy and decision making /
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Grow by focusing on what matters :competitive strategy in 3 circles : 3-circle growth /
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