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Basic marketing :a marketing strategy planning approach /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Basic marketing :/ William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
其他題名:	a marketing strategy planning approach /
作者:	Perreault, William D.
其他作者:	Cannon, Joseph P.
出版者:	New York, NY :McGraw-Hill Irwin,c2014.
面頁冊數:	xl, 726, [11] p. :col. ill., col. map, col. ports. ;28 cm.
標題:	Marketing - Management. -
ISBN:	9780078028984 (bound)
ISBN:	9781259060762 (pbk. : international student ed.) :
ISBN:	0078028981 (bound)
ISBN:	1259060764 (pbk. : international student ed.)

Basic marketing :a marketing strategy planning approach /
Perreault, William D.

Basic marketing :a marketing strategy planning approach /William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York, NY :McGraw-Hill Irwin,c2014. - xl, 726, [11] p. :col. ill., col. map, col. ports. ;28 cm.

Includes bibliographical references (p. 652-691) and indexes.

ISBN: 9780078028984 (bound)

LCCN: 2012049765Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .M369 2014

Dewey Class. No.: 658.8

Basic marketing :a marketing strategy planning approach /
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008 130118s2014 nyuabc b 001 0 eng
010 $a 2012049765
020 $a 9780078028984 (bound)
020 $a 9781259060762 (pbk. : international student ed.) : $c NT1330
020 $a 0078028981 (bound)
020 $a 1259060764 (pbk. : international student ed.)
035 $a 17595494
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .M369 2014
082 0 0 $a 658.8 $2 23
100 1 $a Perreault, William D. $3 1000102845
245 1 0 $a Basic marketing : $b a marketing strategy planning approach / $c William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
250 $a 19th ed.
260 # $a New York, NY : $b McGraw-Hill Irwin, $c c2014.
300 $a xl, 726, [11] p. : $b col. ill., col. map, col. ports. ; $c 28 cm.
504 $a Includes bibliographical references (p. 652-691) and indexes.
650 # 0 $a Marketing $x Management. $3 147454
700 1 # $a Cannon, Joseph P. $3 1000102846
700 1 # $a McCarthy, E. Jerome $q (Edmund Jerome) $3 1000102847

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