| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 正題名/作者: |
Data-first marketing :/ Janet Driscoll Miller and Julia Lim. |
| 其他題名: |
how to compete and win in the age of analytics / |
| 作者: |
Miller, Janet Driscoll, |
| 其他作者: |
Lim, Julia, |
| 出版者: |
Hoboken, New Jersey :John Wiley & Sons, Inc.,c2020. |
| 面頁冊數: |
xxiii, 232 p. :ill. ;24 cm. |
| 附註: |
Includes bibliographical references and index. |
| 標題: |
Marketing - Management. - |
| ISBN: |
9781119701217 (hbk.) : |