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Marketing management :an Asian persp...
~
Kotler, Philip.
Marketing management :an Asian perspective /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Marketing management :/ Philip Kotler ... [et al.]
其他題名:
an Asian perspective /
其他題名:
Asian perspective
其他作者:
Kotler, Philip.
出版者:
Singapore ;Prentice Hall,1999.
面頁冊數:
xvi, 904 p. :ill. (some col.), ports. ;24 cm.
標題:
Marketing - Management. -
ISBN:
0130109800 (pbk.) :
Marketing management :an Asian perspective /
Marketing management :
an Asian perspective /Asian perspectivePhilip Kotler ... [et al.] - 2nd ed. - Singapore ;Prentice Hall,1999. - xvi, 904 p. :ill. (some col.), ports. ;24 cm.
Includes bibliographical references and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
ISBN: 0130109800 (pbk.) :NT980
LCCN: 99912609Subjects--Topical Terms:
147454
Marketing
--Management.
LC Class. No.: HF5415.13 / .M352339 1999x
Dewey Class. No.: 658.8
Marketing management :an Asian perspective /
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