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Concurrent marketing :integrating pr...

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Cespedes, Frank V.,1950-

Concurrent marketing :integrating product, sales, and service /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Concurrent marketing :/ Frank V. Cespedes.
其他題名:	integrating product, sales, and service /
作者:	Cespedes, Frank V.,
出版者:	Boston, Mass. :Harvard Business School Press,c1995.
面頁冊數:	xxvii, 307 p. :ill. ;25 cm.
標題:	Marketing - Management. -
ISBN:	0875844448 (hbk. : alk. paper) :

Concurrent marketing :integrating product, sales, and service /
Cespedes, Frank V.,1950-

Concurrent marketing :integrating product, sales, and service /Frank V. Cespedes. - Boston, Mass. :Harvard Business School Press,c1995. - xxvii, 307 p. :ill. ;25 cm.

Includes bibliographical references (p. 283-296) and index.

ISBN: 0875844448 (hbk. : alk. paper) :NT856

LCCN: 95004325 Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .C468 1995

Dewey Class. No.: 658.8

Concurrent marketing :integrating product, sales, and service /
LDR:00622nam _2200181 a_450 001 133964
005 19991105115207.0
008 021108s1995 maua b 001 0 eng d
010 $a 95004325
020 $a 0875844448 (hbk. : alk. paper) : $c NT856
035 $a 00063103
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .C468 1995
082 0 0 $a 658.8 $2 20
092 $a */658.8/C422/1995////096971
100 1 $a Cespedes, Frank V., $d 1950- $3 153397
245 1 0 $a Concurrent marketing : $b integrating product, sales, and service / $c Frank V. Cespedes.
260 $a Boston, Mass. : $b Harvard Business School Press, $c c1995.
300 $a xxvii, 307 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 283-296) and index.
650 0 $a Marketing $x Management. $3 147454
650 0 $a Sales management. $3 149458

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