紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
正題名/作者: |
Marketing strategy // O. C. Ferrell, Michael D. Hartline, George H. Lucas. |
作者: |
Ferrell, O. C. |
其他作者: |
Hartline, Michael D. |
出版者: |
Mason, Ohio :South-Wester/Thomson Learning,c2002. |
面頁冊數: |
xxvi, 469 p. :ill. ;26 cm. |
附註: |
Previous ed. published under title. |
標題: |
Marketing - Management. - |
ISBN: |
0030321034 (pbk.) : |