| 紀錄類型: |
書目-語言資料,印刷品
: 單行本
|
| 正題名/作者: |
Internal marketing :/ Pervaiz K. Ahmed and Mohammed Rafiq. |
| 其他題名: |
tools and concepts for customer-focused management / |
| 其他題名: |
Tools and concepts for customer-focused management. |
| 作者: |
Ahmed, Pervaiz K. |
| 其他作者: |
Rafiq, Mohammed. |
| 出版者: |
Oxford :Butterworth-Heinemann,c2002. |
| 面頁冊數: |
x, 299 p. :ill. ;24 cm. |
| 附註: |
Published in association with The Chartered Institute of Marketing. |
| 標題: |
Marketing - Management. - |
| ISBN: |
0750648384 (pbk.) : |