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Market-driven management :how to define, develop, and deliver customer value /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Market-driven management :/ Frederick E. Webster, Jr.
其他題名:	how to define, develop, and deliver customer value /
作者:	Webster, Frederick E.
出版者:	New York :Wiley,c2002.
面頁冊數:	xiii, 320 p. :ill. ;23 cm.
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/toc/wiley031/2002011305.html
ISBN:	0471236934 (hbk. : cloth : alk. paper) :

Market-driven management :how to define, develop, and deliver customer value /
Webster, Frederick E.

Market-driven management :how to define, develop, and deliver customer value /Frederick E. Webster, Jr. - 2nd ed. - New York :Wiley,c2002. - xiii, 320 p. :ill. ;23 cm.

Includes bibliographical references and index.

Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.

ISBN: 0471236934 (hbk. : cloth : alk. paper) :NT947

LCCN: 2002011305Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .W467 2002

Dewey Class. No.: 658.8/12

Market-driven management :how to define, develop, and deliver customer value /
LDR:01251cam _22002414a_450 001 136323
003 DLC
005 20031019170529.0
008 020719s2002 nyua b 001 0 eng
010 $a 2002011305
020 $a 0471236934 (hbk. : cloth : alk. paper) : $c NT947
035 $a 00074299
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .W467 2002
082 0 0 $a 658.8/12 $2 21
092 $a */658.812/W379/2002////E00918
100 1 $a Webster, Frederick E. $3 159091
245 1 0 $a Market-driven management : $b how to define, develop, and deliver customer value / $c Frederick E. Webster, Jr.
250 $a 2nd ed.
260 $a New York : $b Wiley, $c c2002.
300 $a xiii, 320 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy.
650 0 $a Marketing $x Management. $3 147454
650 0 $a Consumer satisfaction. $3 147265
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/wiley031/2002011305.html

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