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国際標準書誌記述(ISBD)
Big data marketing :engage your customers more effectively and drive value /
レコード種別:
言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:
Big data marketing :/ Lisa Arthur.
その他のタイトル:
engage your customers more effectively and drive value /
著者:
Arthur, Lisa.
出版された:
Hoboken, New Jersey :Wiley,c2013.
記述:
xiv, 192 p. :ill. ;24 cm.
主題:
Marketing - Management. -
国際標準図書番号 (ISBN):
9781118733899 (hbk.) :
国際標準図書番号 (ISBN):
1118733894 (hbk.)
Big data marketing :engage your customers more effectively and drive value /
Arthur, Lisa.
Big data marketing :
engage your customers more effectively and drive value /Lisa Arthur. - Hoboken, New Jersey :Wiley,c2013. - xiv, 192 p. :ill. ;24 cm.
Includes bibliographical references (p. 177-184) and index.
I. The problem: how did we get here? -- Moving out of the Dark Ages -- Why is marketing antiquated? -- The data hairball -- II. Getting ready for big data marketing -- Definitions of the real world of big data marketing -- Meet the modern marketing department (Michelangelo meets Einstein) -- III. The five steps to data-driven marketing and big data insights -- Step one: get smart, get strategic -- Step two: tear down the silos -- Step three: untangle the data hairball -- Step four: make metrics your mantra -- Step five: process is the new black -- IV. Realizing the value of big data marketing -- Drive value through relevant marketing -- The bright, enlightened world of customer experience.
ISBN: 9781118733899 (hbk.) :NT712
LCCN: 2013025397Subjects--Topical Terms:
147454
Marketing
--Management.
LC Class. No.: HF5415.13 / .A78 2013
Dewey Class. No.: 658.8/3
Big data marketing :engage your customers more effectively and drive value /
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I. The problem: how did we get here? -- Moving out of the Dark Ages -- Why is marketing antiquated? -- The data hairball -- II. Getting ready for big data marketing -- Definitions of the real world of big data marketing -- Meet the modern marketing department (Michelangelo meets Einstein) -- III. The five steps to data-driven marketing and big data insights -- Step one: get smart, get strategic -- Step two: tear down the silos -- Step three: untangle the data hairball -- Step four: make metrics your mantra -- Step five: process is the new black -- IV. Realizing the value of big data marketing -- Drive value through relevant marketing -- The bright, enlightened world of customer experience.
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0 based onreview(s)
Location:
全部
六樓西文書庫 (6th Floor-Western Books)
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Volume Number:
Items
1 records • Pages 1 •
1
Barcode Number
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Attachments
E16237
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.83 A788 2013
一般(Normal)
On shelf
0
5030000-1020014
1 records • Pages 1 •
1
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