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The rise of the platform marketer :performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The rise of the platform marketer :/ Craig Dempster, John Lee.
其他題名:	performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
作者:	Dempster, Craig.
其他作者:	Lee, John,
出版者:	Hoboken, New Jersey :John Wiley & Sons, Inc.,c2015.
面頁冊數:	xii, 228 p. :ill. ;24 cm.
標題:	Customer relations. -
ISBN:	9781119059721 (cloth) :

The rise of the platform marketer :performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
Dempster, Craig.

The rise of the platform marketer :performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /Craig Dempster, John Lee. - Hoboken, New Jersey :John Wiley & Sons, Inc.,c2015. - xii, 228 p. :ill. ;24 cm.

Includes bibliographical references and index.

The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.

ISBN: 9781119059721 (cloth) :NT915

LCCN: 2015001922Subjects--Topical Terms:

147266
Customer relations.

LC Class. No.: HF5415.1265 / .D457 2015

Dewey Class. No.: 658.8/72

The rise of the platform marketer :performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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650 # 0 $a Relationship marketing. $3 147565
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