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The rise of the platform marketer :performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The rise of the platform marketer :/ Craig Dempster, John Lee.
其他題名:	performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
作者:	Dempster, Craig.
其他作者:	Lee, John,
出版者:	Hoboken, New Jersey :John Wiley & Sons, Inc.,c2015.
面頁冊數:	xii, 228 p. :ill. ;24 cm.
標題:	Customer relations. -
ISBN:	9781119059721 (cloth) :

The rise of the platform marketer :performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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245 1 4 $a The rise of the platform marketer : $b performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / $c Craig Dempster, John Lee.
260 # $a Hoboken, New Jersey : $b John Wiley & Sons, Inc., $c c2015.
300 $a xii, 228 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 # $a The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
650 # 0 $a Customer relations. $3 147266
650 # 0 $a Internet advertising. $3 150008
650 # 0 $a Internet marketing. $3 148374
650 # 0 $a Relationship marketing. $3 147565
650 # 0 $a Social media $x Marketing. $3 187376
700 1 # $a Lee, John, $d 1974- $3 1000082785
776 0 8 $i Online version: $a Dempster, Craig. $t Rise of the platform marketer $d Hoboken, New Jersey : John Wiley & Sons, Inc., [2015] $z 9781119059998 $w (DLC) 2015006143