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Basic marketing :a marketing strategy planning approach /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Basic marketing :/ William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
其他題名:
a marketing strategy planning approach /
作者:
Perreault, William D.
其他作者:
Cannon, Joseph P.
出版者:
New York, NY :McGraw-Hill Irwin,c2014.
面頁冊數:
xl, 726, [11] p. :col. ill., col. map, col. ports. ;28 cm.
標題:
Marketing - Management. -
ISBN:
9780078028984 (bound)
ISBN:
9781259060762 (pbk. : international student ed.) :
ISBN:
0078028981 (bound)
ISBN:
1259060764 (pbk. : international student ed.)
Basic marketing :a marketing strategy planning approach /
Perreault, William D.
Basic marketing :
a marketing strategy planning approach /William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 19th ed. - New York, NY :McGraw-Hill Irwin,c2014. - xl, 726, [11] p. :col. ill., col. map, col. ports. ;28 cm.
Includes bibliographical references (p. 652-691) and indexes.
ISBN: 9780078028984 (bound)
LCCN: 2012049765Subjects--Topical Terms:
147454
Marketing
--Management.
LC Class. No.: HF5415.13 / .M369 2014
Dewey Class. No.: 658.8
Basic marketing :a marketing strategy planning approach /
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