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Strategic marketing :concepts and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing :/ Russell Abratt and Michael Bendixen.
Reminder of title:	concepts and cases /
remainder title:	Concepts and cases
Author:	Abratt, Russell.
other author:	Bendixen, Michael.
Published:	Abingdon, Oxon ;Routledge,c2019.
Description:	x,147 p. ;24 cm.
Subject:	Marketing - Management. -
ISBN:	9781138593640(pbk.) :

Strategic marketing :concepts and cases /
Abratt, Russell.

Strategic marketing :concepts and cases /Concepts and casesRussell Abratt and Michael Bendixen. - Abingdon, Oxon ;Routledge,c2019. - x,147 p. ;24 cm.

Includes bibliographical references and index

ISBN: 9781138593640(pbk.) :NT857Subjects--Topical Terms:

147454
Marketing
--Management.

Dewey Class. No.: 658.8

Strategic marketing :concepts and cases /
LDR:00509cam a2200145 a 4500 001 1000098524
005 20190619141726.0
008 190619s2019 enk g b 001 0 eng d
020 $a 9781138593640(pbk.) : $c NT857
040 $a YDX $b eng $c NCYU $d NCYU $e aacr
082 0 4 $a 658.8 $2 23
100 1 $a Abratt, Russell. $3 1000123200
245 1 0 $a Strategic marketing : $b concepts and cases / $c Russell Abratt and Michael Bendixen.
246 3 0 $a Concepts and cases
260 # $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c c2019.
300 $a x,147 p. ; $c 24 cm.
504 $a Includes bibliographical references and index
650 # 0 $a Marketing $x Management. $3 147454
650 # 0 $a Strategic planning. $3 146621
650 # 0 $a Marketing $x Management $v Case studies. $3 154728
700 1 # $a Bendixen, Michael. $3 1000123201

0 based onreview(s)

Location: Year: Volume Number:

Items

1 records • Pages 1 •
1

No. of reservations

E19116

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 658.8 A161 2019

一般(Normal)

On shelf

0

5030000-1070016

1 筆 • 頁數 1 •
1

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