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Data-first marketing :how to compete and win in the age of analytics /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Data-first marketing :/ Janet Driscoll Miller and Julia Lim.
其他題名:
how to compete and win in the age of analytics /
作者:
Miller, Janet Driscoll,
其他作者:
Lim, Julia,
出版者:
Hoboken, New Jersey :John Wiley & Sons, Inc.,c2020.
面頁冊數:
xxiii, 232 p. :ill. ;24 cm.
附註:
Includes bibliographical references and index.
標題:
Marketing - Management. -
ISBN:
9781119701217 (hbk.) :
Data-first marketing :how to compete and win in the age of analytics /
Miller, Janet Driscoll,1971-
Data-first marketing :
how to compete and win in the age of analytics /Janet Driscoll Miller and Julia Lim. - Hoboken, New Jersey :John Wiley & Sons, Inc.,c2020. - xxiii, 232 p. :ill. ;24 cm.
Includes bibliographical references and index.
Data-driven marketing is not enough -- Transforming your organization: adopting data-first marketing.
ISBN: 9781119701217 (hbk.) :NT678
LCCN: 2020022872
Nat. Bib. No.: GBC0F9383bnb
Nat. Bib. Agency Control No.: 019977481UkSubjects--Topical Terms:
147454
Marketing
--Management.
LC Class. No.: HF5415.13 / .M5395 2020
Dewey Class. No.: 658.8/3
Data-first marketing :how to compete and win in the age of analytics /
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0 筆讀者評論
館藏地:
全部
六樓西文書庫 (6th Floor-Western Books)
出版年:
卷號:
館藏
1 records • Pages 1 •
1
Barcode Number
Location Name
Item Class
Material type
Call number
Usage Class
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No. of reservations
Opac note
Attachments
E20336
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.83 M648 2020
一般(Normal)
On shelf
0
5030000-1090013
1 records • Pages 1 •
1
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