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User tested :how the world's top companies use human insight to create great experiences /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	User tested :/ Janelle Estes and Andy MacMillan.
其他題名:	how the world's top companies use human insight to create great experiences /
作者:	Estes, Janelle.
其他作者:	MacMillan, Andy
出版者:	Hoboken, NJ :Wiley,c2022.
面頁冊數:	xx, 215 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Customer relations. -
ISBN:	9781119844631$q(hbk.) :

User tested :how the world's top companies use human insight to create great experiences /
Estes, Janelle.

User tested :how the world's top companies use human insight to create great experiences /Janelle Estes and Andy MacMillan. - Hoboken, NJ :Wiley,c2022. - xx, 215 p. :ill. ;24 cm.

Includes index.

"Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and executing strategies fueled by an authentic and human understanding of our customers. Customer Feedback explains how to pull customer insight into key decisions across an organization and how to shift to a culture that is relentlessly focused on a holistic view of the customer. This book is for anyone who wants to connect with their customers and drive business success at scale."--

ISBN: 9781119844631$q(hbk.) :NT863Subjects--Topical Terms:

147266
Customer relations.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.8/12

User tested :how the world's top companies use human insight to create great experiences /
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020 $a 9781119844631$q(hbk.) : $c NT863
020 $z 111984472X$q(epub)
020 $z 1119844738$q(electronic bk.)
020 $z 9781119844723$q(epub)
020 $z 9781119844730$q(ebk.)
035 $a (OCoLC)1269416647
040 $a DLC $b eng $e aacr2 $c DLC $d OCLCO $d OCLCF $d TEFOD $d OCLCO $d N $d UKMGB $d ORMDA
042 $a pcc
050 0 0 $a HF5415.5
082 0 0 $a 658.8/12 $2 23
100 1 $a Estes, Janelle. $3 1000147382
245 1 0 $a User tested : $b how the world's top companies use human insight to create great experiences / $c Janelle Estes and Andy MacMillan.
260 # $a Hoboken, NJ : $b Wiley, $c c2022.
300 $a xx, 215 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
520 # $a "Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and executing strategies fueled by an authentic and human understanding of our customers. Customer Feedback explains how to pull customer insight into key decisions across an organization and how to shift to a culture that is relentlessly focused on a holistic view of the customer. This book is for anyone who wants to connect with their customers and drive business success at scale."-- $c Provided by publisher.
650 # 0 $a Customer relations. $3 147266
700 1 # $a MacMillan, Andy $q (Andy P.) $3 1000147383

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