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Mastering digital transformation :the agile approach to change and successful digitalization in uncertain times /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
タイトル / 著者:	Mastering digital transformation :/ by Steffen Damborg.
その他のタイトル:	the agile approach to change and successful digitalization in uncertain times /
作者:	Damborg, Steffen.
出版者:	[S.l.] :Books on Demand,c2022.
面頁冊數:	207 p. :ill. ;25 cm.
標題:	Marketing - Management. -
ISBN:	9788743084747

Mastering digital transformation :the agile approach to change and successful digitalization in uncertain times /
Damborg, Steffen.

Mastering digital transformation :the agile approach to change and successful digitalization in uncertain times /by Steffen Damborg. - [S.l.] :Books on Demand,c2022. - 207 p. :ill. ;25 cm.

"Steffen Damborg, the name needs no introduction in the area of digital transformation. For over 20 years, Steffen has worked as a C-level executive with a compressive understanding of how well-established companies function. His passion is to help legacy companies transform via the development and execution of sustainable digital strategies that are based on digital leadership. The book Mastering Digital Transformation extracts from numerous cases of successful digital corporations such as Apple, Google, Facebook, and Tesla and what it takes to transform legacy companies into the digital age. To go from doing digital to being truly digital companies, the author advocates: - Organisational commitment towards digital strategy adoption and implementation - Promotion of experimentation based on concrete and tangible data - Adoption of a cross-functional and agile approach to disruptive innovation - Keeping the organisational strategies fresh by constant adaptation to digital innovations, embracing and preparing for changes in competition, and making necessary changes on the organisation-wide scale for the shifts in market trends This book is an acumen of his knowledge, professional expertise, and experiences and serves to promote a new narrative of digital transformation. It empowers professionals, strategists, managers, board members, directors, C-level executives, and legacy companies to overcome the challenges they face in their journey to digital transformation. Mr. Damborg holds an MBA degree from Aarhus School of Business and a MSc degree in political science from Heidelberg University/Aarhus University. In 2016 Steffen Damborg was appointed Media & Entertainment Group Discussion Leader at Harvard Business School."-- adapted from jacket.

ISBN: 9788743084747NT1128Subjects--Topical Terms:

147454
Marketing
--Management.

Dewey Class. No.: 658.5/14

Mastering digital transformation :the agile approach to change and successful digitalization in uncertain times /
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082 0 4 $a 658.5/14 $2 23
100 1 $a Damborg, Steffen. $3 1000148095
245 1 0 $a Mastering digital transformation : $b the agile approach to change and successful digitalization in uncertain times / $c by Steffen Damborg.
260 $a [S.l.] : $b Books on Demand, $c c2022.
300 $a 207 p. : $b ill. ; $c 25 cm.
520 $a "Steffen Damborg, the name needs no introduction in the area of digital transformation. For over 20 years, Steffen has worked as a C-level executive with a compressive understanding of how well-established companies function. His passion is to help legacy companies transform via the development and execution of sustainable digital strategies that are based on digital leadership. The book Mastering Digital Transformation extracts from numerous cases of successful digital corporations such as Apple, Google, Facebook, and Tesla and what it takes to transform legacy companies into the digital age. To go from doing digital to being truly digital companies, the author advocates: - Organisational commitment towards digital strategy adoption and implementation - Promotion of experimentation based on concrete and tangible data - Adoption of a cross-functional and agile approach to disruptive innovation - Keeping the organisational strategies fresh by constant adaptation to digital innovations, embracing and preparing for changes in competition, and making necessary changes on the organisation-wide scale for the shifts in market trends This book is an acumen of his knowledge, professional expertise, and experiences and serves to promote a new narrative of digital transformation. It empowers professionals, strategists, managers, board members, directors, C-level executives, and legacy companies to overcome the challenges they face in their journey to digital transformation. Mr. Damborg holds an MBA degree from Aarhus School of Business and a MSc degree in political science from Heidelberg University/Aarhus University. In 2016 Steffen Damborg was appointed Media & Entertainment Group Discussion Leader at Harvard Business School."-- adapted from jacket.
650 0 $a Marketing $x Management. $3 147454
650 0 $a Organizational change. $3 146692
650 0 $a Management $x Technological innovations. $3 1000148096
650 0 $a Internet marketing. $3 148374

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