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Managing customer relationships usin...

Brzozowska, Anna.

Managing customer relationships using customer care techniques :strategy development of an international enterprise /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Managing customer relationships using customer care techniques :/ Anna Brzozowska ... [et al.].
其他題名:	strategy development of an international enterprise /
其他作者:	Brzozowska, Anna.
出版者:	Boca Raton :CRC Press,c2024.
面頁冊數:	viii, 163 p. :ill. ;24 cm.
標題:	Customer relations. -
ISBN:	9781032713885
ISBN:	9781032713908
ISBN:	9781032713915

Managing customer relationships using customer care techniques :strategy development of an international enterprise /
Managing customer relationships using customer care techniques :strategy development of an international enterprise /Anna Brzozowska ... [et al.]. - 1st ed. - Boca Raton :CRC Press,c2024. - viii, 163 p. :ill. ;24 cm.

Includes bibliographical references (p. 141-161) and index.

"In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises. "Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise" offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice, providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business"--

ISBN: 9781032713885

LCCN: 2023050947Subjects--Topical Terms:

147266
Customer relations.

LC Class. No.: HF5415.5 / .B7975 2024

Dewey Class. No.: 658.8/12

Managing customer relationships using customer care techniques :strategy development of an international enterprise /
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245 0 0 $a Managing customer relationships using customer care techniques : $b strategy development of an international enterprise / $c Anna Brzozowska ... [et al.].
250 $a 1st ed.
260 $a Boca Raton : $b CRC Press, $c c2024.
300 $a viii, 163 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 141-161) and index.
520 $a "In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises. "Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise" offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice, providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business"-- $c Provided by publisher.
650 0 $a Customer relations. $3 147266
700 1 $a Brzozowska, Anna. $3 1000157455