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Marketing plans :profitable strategi...

Chaffey, Dave,1963-

Marketing plans :profitable strategies in the digital age /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Marketing plans :/ Malcolm McDonald, Hugh Wilson, Dave Chaffey.
其他題名:	profitable strategies in the digital age /
作者:	McDonald, Malcolm.
其他作者:	Wilson, Hugh,
出版者:	Hoboken, NJ :Wiley,c2024.
面頁冊數:	xiv, 639 p. :ill. (chiefly col.) ;25 cm.
附註:	Revised edition of Marketing plans, 2016.
標題:	Marketing - Management. -
ISBN:	9781394177103
ISBN:	9781394187317
ISBN:	9781394187300

Marketing plans :profitable strategies in the digital age /
McDonald, Malcolm.

Marketing plans :profitable strategies in the digital age /Malcolm McDonald, Hugh Wilson, Dave Chaffey. - 9th ed. - Hoboken, NJ :Wiley,c2024. - xiv, 639 p. :ill. (chiefly col.) ;25 cm.

Revised edition of Marketing plans, 2016.

Includes bibliographical references and index.

"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"--

ISBN: 9781394177103NT1422

LCCN: 2023053749Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .M255 2024

Dewey Class. No.: 658.8/02

Marketing plans :profitable strategies in the digital age /
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020 $a 9781394177103 $q (pbk.) : $c NT1422
020 $a 9781394187317 $q (ePDF)
020 $a 9781394187300 $q (ePub)
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040 $a DLC $b eng $c DLC
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050 0 0 $a HF5415.13 $b .M255 2024
082 0 0 $a 658.8/02 $2 23/eng/20231117
100 1 $a McDonald, Malcolm. $3 1000103553
245 1 0 $a Marketing plans : $b profitable strategies in the digital age / $c Malcolm McDonald, Hugh Wilson, Dave Chaffey.
250 $a 9th ed.
260 $a Hoboken, NJ : $b Wiley, $c c2024.
300 $a xiv, 639 p. : $b ill. (chiefly col.) ; $c 25 cm.
500 $a Revised edition of Marketing plans, 2016.
504 $a Includes bibliographical references and index.
520 $a "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"-- $c Provided by publisher.
650 0 $a Marketing $x Management. $3 147454
650 0 $a Marketing $x Planning. $3 152814
700 1 $a Wilson, Hugh, $d 1962- $3 1000103554
700 1 $a Chaffey, Dave, $d 1963- $3 1000157482

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