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Marketing management :an Asian perspective /
紀錄類型:
書目-語言資料,印刷品 : 單行本
Title/Author:
Marketing management :/ Philip Kotler ... [et al.]
Reminder of title:
an Asian perspective /
remainder title:
Asian perspective
other author:
Kotler, Philip.
Published:
Singapore ;Prentice Hall,1999.
Description:
xvi, 904 p. :ill. (some col.), ports. ;24 cm.
Subject:
Marketing - Management. -
ISBN:
0130109800 (pbk.) :
Marketing management :an Asian perspective /
Marketing management :
an Asian perspective /Asian perspectivePhilip Kotler ... [et al.] - 2nd ed. - Singapore ;Prentice Hall,1999. - xvi, 904 p. :ill. (some col.), ports. ;24 cm.
Includes bibliographical references and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
ISBN: 0130109800 (pbk.) :NT980
LCCN: 99912609Subjects--Topical Terms:
147454
Marketing
--Management.
LC Class. No.: HF5415.13 / .M352339 1999x
Dewey Class. No.: 658.8
Marketing management :an Asian perspective /
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Location:
全部
六樓西文書庫 (6th Floor-Western Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Barcode Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
090962
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.8 M345 1999
一般(Normal)
On shelf
0
5030400-0890003
1 records • Pages 1 •
1
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