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Concurrent marketing :integrating pr...
~
Cespedes, Frank V.,1950-
Concurrent marketing :integrating product, sales, and service /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
Concurrent marketing :/ Frank V. Cespedes.
其他題名:
integrating product, sales, and service /
作者:
Cespedes, Frank V.,
出版者:
Boston, Mass. :Harvard Business School Press,c1995.
面頁冊數:
xxvii, 307 p. :ill. ;25 cm.
標題:
Marketing - Management. -
ISBN:
0875844448 (hbk. : alk. paper) :
Concurrent marketing :integrating product, sales, and service /
Cespedes, Frank V.,1950-
Concurrent marketing :
integrating product, sales, and service /Frank V. Cespedes. - Boston, Mass. :Harvard Business School Press,c1995. - xxvii, 307 p. :ill. ;25 cm.
Includes bibliographical references (p. 283-296) and index.
ISBN: 0875844448 (hbk. : alk. paper) :NT856
LCCN: 95004325 Subjects--Topical Terms:
147454
Marketing
--Management.
LC Class. No.: HF5415.13 / .C468 1995
Dewey Class. No.: 658.8
Concurrent marketing :integrating product, sales, and service /
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