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The customer management scorecard :managing crm for profit /
紀錄類型:
書目-語言資料,印刷品 : 單行本
正題名/作者:
The customer management scorecard :/ Neil Woodcock, Merlin Stone, Bryan Foss.
其他題名:
managing crm for profit /
作者:
Woodcock, Neil.
其他作者:
Stone, Merlin,
出版者:
Sterling, VA :Kogan Page,2003.
面頁冊數:
xviii, 428 p. :ill. ;26 cm.
標題:
Customer relations - Management. -
ISBN:
0749438959 (hbk.) :
The customer management scorecard :managing crm for profit /
Woodcock, Neil.
The customer management scorecard :
managing crm for profit /Neil Woodcock, Merlin Stone, Bryan Foss. - Sterling, VA :Kogan Page,2003. - xviii, 428 p. :ill. ;26 cm.
Includes bibliographical references and index.
ISBN: 0749438959 (hbk.) :NT2027
LCCN: 2002014807Subjects--Topical Terms:
147644
Customer relations
--Management.
LC Class. No.: HF5415.5 / .F677 2003
Dewey Class. No.: 658.8/12
The customer management scorecard :managing crm for profit /
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