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Internal marketing :tools and concepts for customer-focused management /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	Internal marketing :/ Pervaiz K. Ahmed and Mohammed Rafiq.
其他題名:	tools and concepts for customer-focused management /
其他題名:	Tools and concepts for customer-focused management.
作者:	Ahmed, Pervaiz K.
其他作者:	Rafiq, Mohammed.
出版者:	Oxford :Butterworth-Heinemann,c2002.
面頁冊數:	x, 299 p. :ill. ;24 cm.
附註:	Published in association with The Chartered Institute of Marketing.
標題:	Marketing - Management. -
ISBN:	0750648384 (pbk.) :

Internal marketing :tools and concepts for customer-focused management /
Ahmed, Pervaiz K.

Internal marketing :tools and concepts for customer-focused management /Tools and concepts for customer-focused management.Pervaiz K. Ahmed and Mohammed Rafiq. - Oxford :Butterworth-Heinemann,c2002. - x, 299 p. :ill. ;24 cm.

Published in association with The Chartered Institute of Marketing.

Includes bibliographical references and index.

ISBN: 0750648384 (pbk.) :NT1063Subjects--Topical Terms:

147454
Marketing
--Management.

Dewey Class. No.: 658.802

Internal marketing :tools and concepts for customer-focused management /
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245 1 0 $a Internal marketing : $b tools and concepts for customer-focused management / $c Pervaiz K. Ahmed and Mohammed Rafiq.
246 3 0 $a Tools and concepts for customer-focused management.
246 3 0 $a Customer-focused management.
260 $a Oxford : $b Butterworth-Heinemann, $c c2002.
300 $a x, 299 p. : $b ill. ; $c 24 cm.
500 $a Published in association with The Chartered Institute of Marketing.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $x Management. $3 147454
650 0 $a Marketing $x Management $v Case studies. $3 154728
650 0 $a Organizational effectiveness. $3 147234
650 0 $a Organizational effectiveness $x Case studies. $3 147680
700 1 $a Rafiq, Mohammed. $3 156911
710 2 $a Chartered Institute of Marketing. $3 147456

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E01294

六樓西文書庫 (6th Floor-Western Books)

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* 658.802 A286 2002

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5030000-0920014

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