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The seven myths of customer management :how to be customer-driven without being customer-led /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The seven myths of customer management :/ Paul Hawkes, John Abram.
其他題名:	how to be customer-driven without being customer-led /
作者:	Hawkes, Paul.
其他作者:	Abram, John.
出版者:	Hoboken, N.J. :Wiley,c2003.
面頁冊數:	xiv, 221 p. :ill. ;24 cm.
標題:	Customer relations - Management. -
ISBN:	047085880X (hbk. : cloth : alk. paper) :

The seven myths of customer management :how to be customer-driven without being customer-led /
Hawkes, Paul.

The seven myths of customer management :how to be customer-driven without being customer-led /Paul Hawkes, John Abram. - Hoboken, N.J. :Wiley,c2003. - xiv, 221 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 047085880X (hbk. : cloth : alk. paper) :NT1581

LCCN: 2003007516Subjects--Topical Terms:

147644
Customer relations
--Management.

LC Class. No.: HF5415.5 / .H375 2003

Dewey Class. No.: 658.8/12

The seven myths of customer management :how to be customer-driven without being customer-led /
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245 1 4 $a The seven myths of customer management : $b how to be customer-driven without being customer-led / $c Paul Hawkes, John Abram.
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300 $a xiv, 221 p. : $b ill. ; $c 24 cm.
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