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The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /

紀錄類型:	書目-語言資料,印刷品 : 單行本
正題名/作者:	The ultimate CRM handbook :/ John G. Freeland, editor.
其他題名:	strategies and concepts for building enduring customer loyalty and profitability /
其他題名:	CRM handbook
其他作者:	Freeland, John G.
出版者:	New York, N.Y. :McGraw-Hill,c2003.
面頁冊數:	viii, 353 p. :ill. ;24 cm.
標題:	Customer relations - Management. -
ISBN:	0071409351 (hbk. : alk. paper) :

The ultimate CRM handbook :strategies and concepts for building enduring customer loyalty and profitability /
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245 0 4 $a The ultimate CRM handbook : $b strategies and concepts for building enduring customer loyalty and profitability / $c John G. Freeland, editor.
246 3 0 $a CRM handbook
260 $a New York, N.Y. : $b McGraw-Hill, $c c2003.
300 $a viii, 353 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 313-319) and index.
650 0 $a Customer relations $x Management. $3 147644
650 0 $a Brand name products $x Marketing $x Management. $3 149945
650 0 $a Customer loyalty. $3 148581
700 1 $a Freeland, John G. $3 159685