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Why CRM doesn't work :how to win by ...

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Newell, Frederick,1926-

Why CRM doesn't work :how to win by letting customers manage the relationship /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Why CRM doesn't work :/ Frederick Newell.
Reminder of title:	how to win by letting customers manage the relationship /
Author:	Newell, Frederick,
Published:	Princeton, N.J. :Bloomberg Press,c2003.
Description:	xvii, 263 p. ;25 cm.
Subject:	Customer relations - Management. -
ISBN:	0749439475 (hbk. : alk. paper) :

Why CRM doesn't work :how to win by letting customers manage the relationship /
Newell, Frederick,1926-

Why CRM doesn't work :how to win by letting customers manage the relationship /Frederick Newell. - 1st ed. - Princeton, N.J. :Bloomberg Press,c2003. - xvii, 263 p. ;25 cm.

Includes index.

ISBN: 0749439475 (hbk. : alk. paper) :NT1012

LCCN: 2002153916Subjects--Topical Terms:

147644
Customer relations
--Management.

LC Class. No.: HF5415.5 / .N49 2003

Dewey Class. No.: 658.8/12

Why CRM doesn't work :how to win by letting customers manage the relationship /
LDR:00650cam _22002178a_450 001 136612
003 DLC
005 20031020163108.0
008 021112s2003 nju b 001 0 eng
010 $a 2002153916
020 $a 0749439475 (hbk. : alk. paper) : $c NT1012
035 $a 00074588
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.5 $b .N49 2003
082 0 0 $a 658.8/12 $2 21
092 $a */658.812/N544/2003////E01221
100 1 $a Newell, Frederick, $d 1926- $3 149973
245 1 0 $a Why CRM doesn't work : $b how to win by letting customers manage the relationship / $c Frederick Newell.
250 $a 1st ed.
260 $a Princeton, N.J. : $b Bloomberg Press, $c c2003.
300 $a xvii, 263 p. ; $c 25 cm.
504 $a Includes index.
650 0 $a Customer relations $x Management. $3 147644

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