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A genie's wisdom :a fable of how a CEO leaned to be a marketing genius /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
A genie's wisdom :/ Jack Trout.
Reminder of title:
a fable of how a CEO leaned to be a marketing genius /
Author:
Trout, Jack.
Published:
Hoboken, N.J. :J. Wiley,c2003.
Description:
viii, 120 p. :ill. ;23 cm.
Subject:
Marketing - Management. -
Online resource:
http://www.loc.gov/catdir/toc/wiley031/2002014454.html
ISBN:
047123608X (hbk. : cloth) :
A genie's wisdom :a fable of how a CEO leaned to be a marketing genius /
Trout, Jack.
A genie's wisdom :
a fable of how a CEO leaned to be a marketing genius /Jack Trout. - Hoboken, N.J. :J. Wiley,c2003. - viii, 120 p. :ill. ;23 cm.
The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
ISBN: 047123608X (hbk. : cloth) :NT767
LCCN: 2002014454Subjects--Topical Terms:
147454
Marketing
--Management.
LC Class. No.: HF5415.13 / .T735 2003
Dewey Class. No.: 658.8
A genie's wisdom :a fable of how a CEO leaned to be a marketing genius /
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Trout, Jack.
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A genie's wisdom :
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a fable of how a CEO leaned to be a marketing genius /
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Jack Trout.
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Hoboken, N.J. :
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J. Wiley,
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viii, 120 p. :
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ill. ;
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23 cm.
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The arrival -- What is the essence of marketing? -- What's branding all about? -- What should be my product strategy? -- How do I get my pricing right? -- Are there limits to growth? -- What is good research? -- How do I evaluate advertising? -- How do I pick the right medium? -- How important are logos? -- What mistakes are made most often?
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Marketing
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Management.
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Marketing
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Decision making.
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Table of contents
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http://www.loc.gov/catdir/toc/wiley031/2002014454.html
0 based onreview(s)
Location:
全部
六樓西文書庫 (6th Floor-Western Books)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Barcode Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
E01989
六樓西文書庫 (6th Floor-Western Books)
一般借閱
外文書
* 658.8 T861 2002
一般(Normal)
On shelf
0
5030000-0920029
1 records • Pages 1 •
1
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