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Ten deadly marketing sins :signs and solutions /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ten deadly marketing sins :/ Philip Kotler.
Reminder of title:	signs and solutions /
remainder title:	10 deadly marketing sins
Author:	Kotler, Philip.
Published:	Hoboken, N.J. :Wiley,c2004.
Description:	viii, 152 p. ;23 cm.
Notes:	Includes bibliographical references and index.
Subject:	Marketing - Management. -
ISBN:	0471650226 (pbk.) :

Ten deadly marketing sins :signs and solutions /
Kotler, Philip.

Ten deadly marketing sins :signs and solutions /10 deadly marketing sinsPhilip Kotler. - Hoboken, N.J. :Wiley,c2004. - viii, 152 p. ;23 cm.

Includes bibliographical references and index.

Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.

ISBN: 0471650226 (pbk.) :NT745

LCCN: 2003026035Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .K654 2004

Dewey Class. No.: 658.8 / K87-4

Ten deadly marketing sins :signs and solutions /
LDR:01284cam _22002174a_450 001 138145
003 DLC
005 20040930101353.0
008 031125s2004 nju b 001 0 eng
010 $a 2003026035
020 $a 0471650226 (pbk.) : $c NT745
035 $a 00095558
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .K654 2004
082 0 0 $a 658.8 $b K87-4
100 1 $a Kotler, Philip. $e author. $3 1000143595
245 1 0 $a Ten deadly marketing sins : $b signs and solutions / $c Philip Kotler.
246 3 # $a 10 deadly marketing sins
260 # $a Hoboken, N.J. : $b Wiley, $c c2004.
300 $a viii, 152 p. ; $c 23 cm.
500 $a Includes bibliographical references and index.
505 0 # $a Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.
650 # 0 $a Marketing $x Management. $3 147454

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