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Marketing management :knowledge and ...

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Donnelly, James H.

Marketing management :knowledge and skills /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management :/ J. Paul Peter, James H. Donnelly, Jr.
Reminder of title:	knowledge and skills /
Author:	Peter, J. Paul.
other author:	Donnelly, James H.
Published:	Boston, Mass. :McGraw-Hill,c2004.
Description:	xix, 876 p. :ill. (some col.), maps ;27 cm.
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Marketing - Management. -
Online resource:	http://www.loc.gov/catdir/description/mh051/2003044199.html
Online resource:	http://www.loc.gov/catdir/toc/mh051/2003044199.html
ISBN:	0072552174 (hbk.):

Marketing management :knowledge and skills /
Peter, J. Paul.

Marketing management :knowledge and skills /J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Boston, Mass. :McGraw-Hill,c2004. - xix, 876 p. :ill. (some col.), maps ;27 cm. - McGraw-Hill/Irwin series in marketing..

Includes bibliographical references (p. 853-860) and index.

ISBN: 0072552174 (hbk.):US137.75

LCCN: 2003044199Subjects--Topical Terms:

147454
Marketing
--Management.

LC Class. No.: HF5415.13 / .P387 2004

Dewey Class. No.: 658.8

Marketing management :knowledge and skills /
LDR:00876cam _2200217 a_450 001 138428
008 030213s2004 mauab b 001 0 eng
010 $a 2003044199
020 $a 0072552174 (hbk.): $c US137.75
020 $z 0072551050 (international : alk. paper)
035 $a 00095852
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .P387 2004
082 0 0 $a 658.8 $2 21
100 1 $a Peter, J. Paul. $3 164414
245 1 0 $a Marketing management : $b knowledge and skills / $c J. Paul Peter, James H. Donnelly, Jr.
250 $a 7th ed.
260 $a Boston, Mass. : $b McGraw-Hill, $c c2004.
300 $a xix, 876 p. : $b ill. (some col.), maps ; $c 27 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
504 $a Includes bibliographical references (p. 853-860) and index.
650 0 $a Marketing $x Management. $3 147454
650 0 $a Marketing $x Management $v Case studies. $3 154728
700 1 $a Donnelly, James H. $3 164415
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh051/2003044199.html
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh051/2003044199.html

0 based onreview(s)

Location: Year: Volume Number:

Items

1 records • Pages 1 •
1

No. of reservations

E03010

六樓西文書庫 (6th Floor-Western Books)

一般借閱

外文書

* 658.8 P478 2004

一般(Normal)

On shelf

0

5030000-0940017

1 records • Pages 1 •
1

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