市場學

行銷新十論 by: (書目-語言資料,印刷品)

行銷管理 : 分析、規劃與控制 by: (書目-語言資料,印刷品)

行銷管理導論 = Marketing Management : an introduction by: (書目-語言資料,印刷品)

事件行銷100 : 造勢成功的100個event by: (書目-語言資料,印刷品)

事件行銷100 : 造勢成功的100個event by: (書目-語言資料,印刷品)

定位行銷策略 : 進入消費者心靈的最佳方法 by: (書目-語言資料,印刷品)

迎向新「階層消費」時代 : 切實掌握消費的新趨向 by: (書目-語言資料,印刷品)

近悅遠來店面招客術 by: (書目-語言資料,印刷品)

美國企業行銷錯誤的個案分析 by: (書目-語言資料,印刷品)

訂價策略 : 產品身價知多少？ by: (書目-語言資料,印刷品)

消費者行為與營銷策略 by: (書目-語言資料,印刷品)

國際行銷管理 by: (書目-語言資料,印刷品)

創業成功十一章 by: (書目-語言資料,印刷品)

游擊行銷 : 中小企業贏得行銷戰爭的新策略與新戰術 by: (書目-語言資料,印刷品)

感性消費‧理性消費 : 掌握消費市場的動向 by: (書目-語言資料,印刷品)

新產品行銷 : 行銷人員的最大挑戰; 略‧定位‧測試‧上市‧管理 by: (書目-語言資料,印刷品)

新產品開發 : 突破零成長的境界 by: (書目-語言資料,印刷品)

新點子‧腦激盪 : 商品開發的訣竅 by: (書目-語言資料,印刷品)

零售實戰讀本 : 臨場感的零售經營要領／廠商應掌握的零售技術 by: (書目-語言資料,印刷品)

價格戰略 : 洞察市場掌握先機 by: (書目-語言資料,印刷品)

選戰行銷 : 如何在競爭中獲勝 by: (書目-語言資料,印刷品)

營業企劃金頭腦 by: (書目-語言資料,印刷品)

行銷管理學 by: (書目-語言資料,印刷品)

DM與資料庫行銷 : 整合性行銷策略實用指南 by: (書目-語言資料,印刷品)

電話行銷 : 解析成功個案的溝通關鍵 by: (書目-語言資料,印刷品)

優勢行銷 by: (Language materials, printed)

戰略的.戰術的.戰鬥的全方位行銷 by: (Language materials, printed)

利基行銷策略 by: (Language materials, printed)

JIT行銷策略 : 產業行銷秘笈 by: (Language materials, printed)

顧客情報管理與應用 : 販賣服務業情報系統活用術 by: (Language materials, printed)

行銷高手 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

中小企業融資及市場行銷之研究 by: (Language materials, printed)

行銷學原理 by: (Language materials, printed)

行銷管理導論 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷策略 by: (Language materials, printed)

如何掌握消費者心理 by: (Language materials, printed)

廣告大創意, 又名, Lois廣告大創意 by: (Language materials, printed)

成功行銷的典範 by: (Language materials, printed)

行銷啟示錄 : 把握行銷新趨勢與成功法則 by: (Language materials, printed)

商場常勝的50錦囊 by: (Language materials, printed)

整合行銷傳播 : 21世紀企業決勝關鍵 by: (Language materials, printed)

行銷於Internet上全球資訊網的多媒體策略 by: (Language materials, printed)

日本行銷戰略 by: (Language materials, printed)

龍捲風暴 : 矽谷的高科技行銷策略 by: (Language materials, printed)

如何開你的百萬名店 by: (Language materials, printed)

厚黑競爭技巧 by: (Language materials, printed)

物流的知識 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

FORENSIC行銷 by: (Language materials, printed)

房地行銷實戰 by: (Language materials, printed)

年度行銷計畫書實作 : 年度策略性行銷規畫指引 by: (Language materials, printed)

真正的MARKETING : 年度策略性行銷規畫指引 by: (Language materials, printed)

現代行銷 : 在策略規劃之應用 by: (Language materials, printed)

國際行銷 by: (Language materials, printed)

行銷研究 by: (Language materials, printed)

商業行銷的明日之星 : 全球資訊網WWW by: (Language materials, printed)

CI經營戰略 by: (Language materials, printed)

巔覆大未來 : 社會行銷完全執行手冊 by: (Language materials, printed)

區域行銷管理 by: (Language materials, printed)

創客經營 by: (Language materials, printed)

行銷新十論 by: (Language materials, printed)

進入國際市場 by: (Language materials, printed)

服飾行銷學 by: (Language materials, printed)

引爆行銷想像力 : 行銷大師李維特之行銷原則實務篇 by: (Language materials, printed)

我一定要電到你! by: (Language materials, printed)

36計行銷策略 by: (Language materials, printed)

存貨管理學 by: (Language materials, printed)

X世代行銷大法 by: (Language materials, printed)

商戰EQ面面觀 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

進入行銷業 by: (Language materials, printed)

顧客滿意經營 by: (Language materials, printed)

掠奪式行銷 : 掌握消費者的市場獨占策略 by: (Language materials, printed)

14招市場搶灘法 : 如何讓商品成功 by: (Language materials, printed)

內部行銷 by: (Language materials, printed)

販賣促進 : 流通業教戰手冊 by: (Language materials, printed)

網路商戰 by: (Language materials, printed)

瞭解行銷快易通 by: (Language materials, printed)

成本法理論與實務 : 不動產估價 by: (Language materials, printed)

國際行銷 by: (Language materials, printed)

焦點法則 : 企業經營的終極策略 by: (Language materials, printed)

網路商機 : 如何經營虛擬社群 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷交響樂 : 廣告、促銷、公關市場新動態 by: (Language materials, printed)

輕鬆行銷致富 by: (Language materials, printed)

市場領導學 : 精選顧客．集中目標．掌握市場 by: (Language materials, printed)

世代流行大調查 : 從1909年～X世代 by: (Language materials, printed)

多元價值經營的時代 by: (Language materials, printed)

朝日啤酒的行銷謀略 by: (Language materials, printed)

超行銷贏家 : 積極關懷與勇往直前 by: (Language materials, printed)

媽～我要這個啦！ : 搶灘兒童行銷市場 by: (Language materials, printed)

全方位立可用行銷策略 by: (Language materials, printed)

全方位市場搶攻 by: (Language materials, printed)

皮爾松那形象法則 : 成功打造個人和企業的金字招牌 by: (Language materials, printed)

現代營銷戰略 by: (Language materials, printed)

行銷人的第一本書 by: (Language materials, printed)

網路傳銷 : 客源開發大師的17個超級秘訣 by: (Language materials, printed)

企業同盟 : 如何與廠商客戶建立共榮共贏 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

感覺行銷 by: (Language materials, printed)

45個最重要的行銷概念 by: (Language materials, printed)

形象教戰守策 by: (Language materials, printed)

銷售寶典 : 專為房地產銷售寫的實戰教本 by: (Language materials, printed)

網際網路市場行銷 by: (Language materials, printed)

新商業厚黑學 by: (Language materials, printed)

如何利用lnternet行銷 by: (Language materials, printed)

21世紀行銷大趨勢 : 活用資料庫，創造高業績的一對一行銷新法則 by: (Language materials, printed)

行銷診斷 : 突破行銷瓶頸與操作反思的良方 by: (Language materials, printed)

品牌至尊 : 利用整合行銷創造終極價值 by: (Language materials, printed)

如何發展行銷策略 by: (Language materials, printed)

新產品計劃 by: (Language materials, printed)

口碑式行銷 : 世上最知名的行銷祕密 by: (Language materials, printed)

現學, 現賣! : 301個抓住顧客的點子 by: (Language materials, printed)

輕鬆行銷12章 by: (Language materials, printed)

搶灘兒童行銷市場 by: (Language materials, printed)

實學行銷 by: (Language materials, printed)

服務業行銷 : 理論與實務 by: (Language materials, printed)

綠色行銷 : 革新的契機 by: (Language materials, printed)

洞悉人性 : 攻心為上的點子庫 by: (Language materials, printed)

A-Z品牌贏家 by: (Language materials, printed)

P行銷時代 : 資訊世紀不可忽略的人性行銷 by: (Language materials, printed)

極大化行銷 by: (Language materials, printed)

選擇與預測 : 如何精確預測消費的行為 by: (Language materials, printed)

大市場美學 by: (Language materials, printed)

魔術行銷 by: (Language materials, printed)

S.E.P.行銷寶典 : 聰明簡單的事業行銷祕笈 by: (Language materials, printed)

科特勒談行銷 : 如何創造、贏取並主宰市場 by: (Language materials, printed)

商品大復活 = Marketing product the second time arrival : 為商品帶來再生能力，創造性的進化手法 by: (Language materials, printed)

跨越鴻溝 : 新興高科技公司如何飆上高速公路 by: (Language materials, printed)

50個贏得新顧客的方法 by: (Language materials, printed)

閃亮名牌成功史 by: (Language materials, printed)

百變公關 : 不可思議的公關實戰手冊 by: (Language materials, printed)

B2B直接行銷 : 與公司做生意成交的罩門 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

國際行銷實務 by: (Language materials, printed)

行銷遊戲 : 全球頂尖企業如何玩出一片天 by: (Language materials, printed)

顧客是永遠的戀人 : 品牌經營與行銷 by: (Language materials, printed)

消費者行銷導向 by: (Language materials, printed)

流通系統 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

整合行銷傳播引論 : 全球化與在地化行銷大趨勢 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

行銷大中國 = Marketing in China by: (Language materials, printed)

電話行銷 by: (Language materials, printed)

市場的法則 : 超越競爭與景氣的破區思考 by: (Language materials, printed)

超級SP : 新商品‧大賣點 by: (Language materials, printed)

科特勒 : 新世紀行銷宣言 by: (Language materials, printed)

行銷規劃工具書 by: (Language materials, printed)

整合行銷傳播策略 : 從企劃、廣告、促銷、通路到媒體整合 by: (Language materials, printed)

營業戰略的建立與活用 by: (Language materials, printed)

行銷大事典 : 認識行銷的第一本書 by: (Language materials, printed)

品牌 by: (Language materials, printed)

行銷企劃Step by Step : 企劃行銷工作者完全教戰手冊 by: (Language materials, printed)

顧客滿意的商品革新 by: (Language materials, printed)

活用行銷策略 : 商品行銷的25個成功策略 by: (Language materials, printed)

網路錢潮400曲 : 個人上網賺錢術 by: (Language materials, printed)

完全搞懂整合行銷傳播 by: (Language materials, printed)

24小時的品牌經理人 : 十倍速時代的行銷新戰 by: (Language materials, printed)

名牌得很厲害 : 打造殺手級品牌的十大法則 by: (Language materials, printed)

資料庫行銷實用策略 by: (Language materials, printed)

行銷策略 by: (Language materials, printed)

大構想 : 重新找尋企業未來的生命力 by: (Language materials, printed)

體驗品牌 : 如何建立顧客忠誠度優勢 by: (Language materials, printed)

品牌管理 by: (Language materials, printed)

行銷戰略 = Customer,Satisfaction by: (Language materials, printed)

品牌領導 by: (Language materials, printed)

國際行銷管理 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷研究 by: (Language materials, printed)

行銷學 : 放眼全球行銷 by: (Language materials, printed)

策略行銷管理 : 發揮產品優勢、打入利基市場的高效策略 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

行銷管理 : 市場分析與策略規劃 by: (Language materials, printed)

行銷管理 : 策略性的觀點 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

往生契約行銷概論 by: (Language materials, printed)

往生契約市場概論 by: (Language materials, printed)

行銷學的世界 by: (Language materials, printed)

市場營銷心理學 by: (Language materials, printed)

人小錢大吞世代 : 一年影響全球1兆8800憶美元消費的小巨人 by: (Language materials, printed)

品牌始終來自人性 : 領導品牌八大核心精神 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

企業知識管理的理論與實務 : 以行銷領域為例 by: (Language materials, printed)

行銷入門 by: (Language materials, printed)

服務行銷 by: (Language materials, printed)

服務行銷與管理 by: (Language materials, printed)

服務行銷與管理 = Service marketing and management by: (Language materials, printed)

流通系統 by: (Language materials, printed)

非常行銷 : 娃哈哈打敗可口可樂的傳奇 by: (Language materials, printed)

抓住3000億老人商機 by: (Language materials, printed)

品牌經營策略 by: (Language materials, printed)

強勢行銷 : 你想、你做、你得到 by: (Language materials, printed)

解讀品牌魅力 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

很久很久以前 : 以神話原型打造深植人心的品牌 by: (Language materials, printed)

B2B網路行銷 : 網路直銷的七個致富秘訣 by: (Language materials, printed)

無線主宰 : 顧客關係管理Anytime、Anything、Anywhere by: (Language materials, printed)

贏利競賽 : 透過聰明定價、打造品牌,讓企業營收持續成長 by: (Language materials, printed)

服務行銷新視野 : 跳脫迷思與謬論 by: (Language materials, printed)

市場導向管理 by: (Language materials, printed)

極簡式行銷 by: (Language materials, printed)

IMC整合行銷傳播 : 創造行銷價值、評估投資報酬的5大關鍵步驟 by: (Language materials, printed)

定價聖經 : 讓定價從行銷難題轉為獲利利器的終極之書 by: (Language materials, printed)

體驗經濟時代 : 消費是一個過程,當過程結束後,體驗的記憶將恆久存在 by: (Language materials, printed)

全球行銷管理 = Global marketing management by: (Language materials, printed)

行銷管理. 第九版 by: (Language materials, printed)

行銷策略及企劃 by: (Language materials, printed)

行銷研究 = Marketing research by: (Language materials, printed)

顧客不會主動告訴你 : 人們最愛什麼?如何投其所好?你是否己失去準頭? by: (Language materials, printed)

龍捲風暴 : 矽谷的高科技行銷策略 by: (Language materials, printed)

大創意 : 如何化創意為賺大錢的商品 by: (Language materials, printed)

高感性品牌行銷 : 頂級品牌形象大師的經典力作 by: (Language materials, printed)

Hello Kitty : 三麗鷗創造全球數億商機的行銷策略 by: (Language materials, printed)

大行銷時代 by: (Language materials, printed)

行銷學 : 原理,方法與個案 by: (Language materials, printed)

行銷研究 : 基本方法.應用與個案 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

現代行銷管理 = Contemporary marketing management by: (Language materials, printed)

金融行銷 by: (Language materials, printed)

國際行銷策略 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

商情預測 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

現代行銷管理 by: (Language materials, printed)

行銷個案研究 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷管理 : 理論與策略 by: (Language materials, printed)

消費者行為 : 建立行銷策略 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

創業智慧王 : 迅速掌握台灣13800億的賺錢商機 by: (Language materials, printed)

行銷是什麼? : 行銷大師科特勒的內行話 by: (Language materials, printed)

每個企業都要表演 : 贏得顧客與員工滿堂采的最佳策略 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

商品行銷策略 by: (Language materials, printed)

行銷經理 = Master of business administration by: (Language materials, printed)

暢談哈佛的行銷管理 = The marketing management in Harvard by: (Language materials, printed)

大師解讀行銷 by: (Language materials, printed)

有意義的創造力 : 如何把點子轉化成明日的創意 by: (Language materials, printed)

扭轉乾坤的完全銷售秘訣 by: (Language materials, printed)

向行銷大師學策略 : 傑克.屈特親授企業縱橫商場,永續成功的8堂課 by: (Language materials, printed)

口碑傳染病 : 使顧客帶著顧客來的實踐技法 by: (Language materials, printed)

還有人在看廣告嗎? : 21世紀行銷傳播的新藍圖 by: (Language materials, printed)

行銷一本通 : 啟動市場的9把金鑰匙 by: (Language materials, printed)

行銷管理 : 策略性的觀點 by: (Language materials, printed)

簡明行銷聖經 by: (Language materials, printed)

水平行銷 by: (Language materials, printed)

經營品牌Must read : 廣告高手給行銷人的秘密意見 by: (Language materials, printed)

行銷管理 : 理論與實務 by: (Language materials, printed)

直搗市場最佳策略 : 市場.顧客.通路.產品與價值定位的策略整合 by: (Language materials, printed)

非營利組織行銷 : 以使命為導向 by: (Language materials, printed)

非營利組織行銷工作手冊 by: (Language materials, printed)

女性行銷 : 如何了解, 接觸這全球最大的市場區隔, 提高你的占有率 by: (Language materials, printed)

行銷大師的十堂課 by: (Language materials, printed)

收買感官, 信仰品牌 : 打破商標後, 品牌還剩什麼? by: (Language materials, printed)

行銷中國 = Marketing in China by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

品牌行銷與管理 = Brand marketing and management by: (Language materials, printed)

流通系統 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

行銷管理 : 亞洲觀點 by: (Language materials, printed)

行銷學原理(第十版) by: (Language materials, printed)

行銷概論 by: (Language materials, printed)

七大狂銷戰略 by: (Language materials, printed)

行銷企劃完全攻略 : 156個案例綱要, 企劃人員必備工具書 by: (Language materials, printed)

瞬間獲利的定價戰略 = Pricing decision project by: (Language materials, printed)

Lois廣告大創意, 又名, 廣告大創意 by: (Language materials, printed)

品牌優生學 : 如何創造優質品牌基因 by: (Language materials, printed)

懂得SHOW, 就對了 : NO.1品牌的表演行銷術 by: (Language materials, printed)

觀光行銷策略大剖析 = Effective marketing strategies for Japanese visitors : 如何吸引更多日本觀光客; advice for improving profitability by: (Language materials, printed)

一鳴驚人 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

顧客調查的觀念與技術 by: (Language materials, printed)

服務業行銷 by: (Language materials, printed)

服務就是一種投資 by: (Language materials, printed)

殺手級行銷. 5. 大攻守力 by: (Language materials, printed)

紫牛. 2. 免費力量大 by: (Language materials, printed)

公民品牌, 感性行銷 by: (Language materials, printed)

行銷管理 : 觀念活用與實務應用 by: (Language materials, printed)

運動休閒觀光行銷 by: (Language materials, printed)

為什麼顧客不掏錢 : 解讀消費者心智密碼 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

現代行銷管理學 = Modern marketing management analyses of marketing principles by: (Language materials, printed)

戰略大客戶管理的7個關鍵(簡體字) by: (Language materials, printed)

營銷管理十大誤區(簡體字) = Ten misunderstandings in marketing management by: (Language materials, printed)

整合行銷煉金術 : 加薪千萬的關鍵 by: (Language materials, printed)

行銷的真謊言與假真相 : 吳心怡觀點 by: (Language materials, printed)

預約2050年 : 未來企業致勝的七大謀略 by: (Language materials, printed)

顛覆你的行銷腦袋 by: (Language materials, printed)

行銷點子王 by: (Language materials, printed)

服務業行銷管理 by: (Language materials, printed)

國際行銷管理 : 台商進軍國際市場寶典 by: (Language materials, printed)

菜單行銷 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

品牌形象 = Coporate image by: (Language materials, printed)

國際行銷 = International marketing management : 原理.策略.實務 by: (Language materials, printed)

消費者行為 by: (Language materials, printed)

行銷學 = Marketing : localizaion concepts & international view : 本土觀點與國際視野 by: (Language materials, printed)

行銷管理學 by: (Language materials, printed)

從心行銷 = Marketing : 從滿意到愛慕的服務祕訣 by: (Language materials, printed)

服務業的行銷與管理 by: (Language materials, printed)

MBA教程之市場營銷學 = The course on strategic management of MBA : 從實現到真知 by: (Language materials, printed)

行銷學之父 : 菲利普.科特勒 by: (Language materials, printed)

數位時代市場發展策略 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

服務業行銷管理 by: (Language materials, printed)

銷售力倍增的行銷新戰略 by: (Language materials, printed)

慧眼商機 : 有效創造顧客需求; 與企業夥伴共創商機的實用策略 by: (Language materials, printed)

做個高附加價值的行銷人 : 從創造力到執行力 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

抓住你的關鍵顧客 : 評估顧客價值強化企業獲利的8大準則 by: (Language materials, printed)

200個行銷創意妙方 : 利用最低成本創造無限商機 by: (Language materials, printed)

全球菁英系列 : 行銷鬼才 by: (Language materials, printed)

服務行銷 = Service marketing by: (Language materials, printed)

第一本數位行銷工具書 : 如何運用數位工具達成行銷目的 by: (Language materials, printed)

體驗品牌 : 如何建立顧客忠誠度優勢 by: (Language materials, printed)

現代行銷學 by: (Language materials, printed)

10分鐘在地行銷 : 善用有限資源、創造豐厚利潤的鄰里行銷實用指南 by: (Language materials, printed)

品牌這樣搞就錯了 : 100個千萬小心的品牌失算故事 by: (Language materials, printed)

用腦袋掏空別人的口袋 = You can be a rich man : 「錢進口袋」的致富潛智慧 by: (Language materials, printed)

哇!玩行銷 : 你一定要知道的21種行銷秘技 by: (Language materials, printed)

品牌魔力丸 by: (Language materials, printed)

集客力 : 拉斯維加斯吸引顧客上門的8大秘訣 by: (Language materials, printed)

征服無線通訊世界 : 解析行動通訊服務的六個行銷關鍵課題 by: (Language materials, printed)

圖解行銷 : 行銷人的第一本書 by: (Language materials, printed)

行銷學 by: (Language materials, printed)

行銷管理 : 觀念與實務 by: (Language materials, printed)

完全行銷攻略 : Marketing 2010 by: (Language materials, printed)

401個行銷實用妙方 by: (Language materials, printed)

沙漠法則 : 107則非傳統的營銷秘訣 by: (Language materials, printed)

整合行銷傳播 : 全方位理論架構與本土實務個案 by: (Language materials, printed)

行銷管理 : 理論與實務 by: (Language materials, printed)

行銷人是大騙子! : 行銷, 從一個投其所好的真實故事開始 by: (Language materials, printed)

新編市場營銷(簡體字) by: (Language materials, printed)

行銷管理 : 全球化觀點 by: (Language materials, printed)

策略行銷管理 by: (Language materials, printed)

國際行銷管理 = Global marketing by: (Language materials, printed)

行銷管理 = Marketing management principles and framework : 理論與架構 by: (Language materials, printed)

品牌, 原來如此! by: (Language materials, printed)

小牌K大牌 : 小品牌鹹魚翻身祕訣大公開 by: (Language materials, printed)

市場營銷學(簡體字) = Marketing by: (Language materials, printed)

行銷管理 = Marketing management : 策略.個案與應用; strategy, cases and practices by: (Language materials, printed)

非營利事業行銷 = Marketing strategies for nonprofit organizations by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

精英份子 = Professional of effect sales. 2. 行銷企劃 by: (Language materials, printed)

杜拉克談行銷與管理 by: (Language materials, printed)

卓越行銷 = The 66 ways to earn money : 企業乳酪爭奪兵法 by: (Language materials, printed)

創業心.行銷情 = Market sales by: (Language materials, printed)

做個懂得認輸的贏家 = Be a winner who is able to admit defeat by: (Language materials, printed)

你就是老闆 = The truth of marketing by: (Language materials, printed)

國際行銷管理 = International marketing management : 本土案例.亞洲觀點.全球思維; local cases, Asia view and global thinking by: (Language materials, printed)

毛澤東的游擊行銷 by: (Language materials, printed)

觀光行銷學 by: (Language materials, printed)

社會行銷 by: (Language materials, printed)

行銷管理 : 策略.經營與本土案例 by: (Language materials, printed)

金融行銷 by: (Language materials, printed)

手感經濟 = hand-touch : 感覺的時尚 by: (Language materials, printed)

大聲牛 : 33個奇才顛覆創意 by: (Language materials, printed)

行銷企劃案管理 : 理論與實務 by: (Language materials, printed)

戲弄 : 全球暢銷品牌顛覆行銷的神奇魔法 by: (Language materials, printed)

行銷趨勢學之熱迷行銷 = Fanatic marketing : 讓消費者樂於為你的品牌代言 by: (Language materials, printed)

心靈消費 by: (Language materials, printed)

紫牛學行銷 = Marketing : 對的行銷.打造紫牛! by: (書目-語言資料,印刷品)

品牌行銷創新啟示錄 by: (書目-語言資料,印刷品)

策略行銷 by: (書目-語言資料,印刷品)

產品管理 = Product management : 策略性行銷觀點 by: (書目-語言資料,印刷品)

行銷學 by: (書目-語言資料,印刷品)

圖解品牌 by: (書目-語言資料,印刷品)

烘焙行銷大趨勢 = The marketing tendency of bakery : 看見烘焙行銷的大未來 by: (書目-語言資料,印刷品)

行銷烏龜哲學 : 精準保本與擊中要害的行銷戰術 by: (書目-語言資料,印刷品)

行銷學 by: (書目-語言資料,印刷品)

活用行銷創造企業競爭優勢 by: (書目-語言資料,印刷品)

聰明看趨勢 by: (書目-語言資料,印刷品)

聰明點子王 : 創意大贏家! by: (書目-語言資料,印刷品)

科特勒行銷金律 by: (書目-語言資料,印刷品)

行銷創意達人 : 日本消費產業吸金術116例 by: (書目-語言資料,印刷品)

三星品牌密碼SAMSUNG : 亞洲新興桿企業 by: (書目-語言資料,印刷品)

服務業行銷 : 亞洲實例 by: (書目-語言資料,印刷品)

策略行銷分析 = Strategic marketing analysis : 架構與實務應用; framework and practical applications by: (書目-語言資料,印刷品)

行銷傳播概論 = Marketing communication : principles and practice by: (書目-語言資料,印刷品)

行銷一本通 : 啟動市場的9把金鑰匙 by: (書目-語言資料,印刷品)

創造利潤的超強營業法 : 開發掌握顧客的「五大能力」 by: (書目-語言資料,印刷品)

行銷學 = Marketing theory and case simulation : 理論與個案模擬 by: (書目-語言資料,印刷品)

國際行銷學 = International marketing by: (書目-語言資料,印刷品)

國際行銷管理 : 全球本土化觀點 by: (書目-語言資料,印刷品)

行銷策略 : 分析與實務 by: (書目-語言資料,印刷品)

行銷學概要 by: (書目-語言資料,印刷品)

行銷策略 = Marketing strategy by: (書目-語言資料,印刷品)

行銷學 = Marketing : principle and practices : 探索原理與體驗實務 by: (書目-語言資料,印刷品)

電話行銷倍增財富 by: (書目-語言資料,印刷品)

寶鹼行銷攻略 = P&G strategies by: (書目-語言資料,印刷品)

品牌的7塊拼圖 by: (書目-語言資料,印刷品)

運動觀光導論 by: (書目-語言資料,印刷品)

為什麼有些品牌比較強? : 從低科技到高科技的品牌經營策略 by: (書目-語言資料,印刷品)

非品牌 : 無行銷的行銷,非品牌的品牌,消費者接管一切的時代 by: (書目-語言資料,印刷品)

3張嘴傳遍全世界 : 口碑行銷威力大 by: (書目-語言資料,印刷品)

三星品牌攻略 = Samsung strategies by: (書目-語言資料,印刷品)

行銷學 : 原理與觀點 by: (書目-語言資料,印刷品)

和黃策略 = Hutchison Whampea strategy : 李嘉誠商業帝國旗艦; 和記黃埔解密 by: (書目-語言資料,印刷品)

全球品牌大戰略 : 品牌先生施振榮觀點 by: (書目-語言資料,印刷品)

行銷管理 by: (書目-語言資料,印刷品)

行銷管理 = Marketing management by: (書目-語言資料,印刷品)

行銷學 = Marketing : theory and practices by: (書目-語言資料,印刷品)

行銷學 = Marketing by: (書目-語言資料,印刷品)

打造全球第一品牌 : D-Link年年獲利的傳奇 by: (書目-語言資料,印刷品)

行銷概論 by: (書目-語言資料,印刷品)

國際行銷學 by: (書目-語言資料,印刷品)

行銷管理個案 = Marketing management cases study by: (書目-語言資料,印刷品)

行銷管理 : 亞洲實例 by: (書目-語言資料,印刷品)

行銷學 by: (書目-語言資料,印刷品)

消費者行為學 = Consumer behavior by: (書目-語言資料,印刷品)

長尾理論 : 打破80/20法則的新經濟學 by: (書目-語言資料,印刷品)

傑出產品經理人實戰手冊 = The keystone of successful product marketing : 行銷人必備的策略性行銷實務管理 by: (書目-語言資料,印刷品)

行銷管理與實務 = Marketing management strategic analysis & practice : 策略性分析觀點 by: (書目-語言資料,印刷品)

36計商戰兵法 by: (書目-語言資料,印刷品)

了不起的宜家! : 一個心繫大眾的品牌; 大品牌故事 by: (書目-語言資料,印刷品)

行銷策略管理 by: (書目-語言資料,印刷品)

用創意創造生意 = Use originality to bring busniess : 如何用創意掏空顧客的口袋 by: (書目-語言資料,印刷品)

扭轉錢坤 = Change the business environment : 用危機致富的商場應變智慧 by: (書目-語言資料,印刷品)

贏在品牌 : 品牌優勢就是企業的「搖錢樹」 by: (書目-語言資料,印刷品)

夏娃經濟學 by: (書目-語言資料,印刷品)

科技行銷 by: (書目-語言資料,印刷品)

人家就是這樣暢銷的 : 打造市占率第一的熱門商品 by: (書目-語言資料,印刷品)

尖子品牌 : 發掘五十個成功品牌的背後祕訣 by: (書目-語言資料,印刷品)

消費者行為 by: (書目-語言資料,印刷品)

活化行銷 by: (書目-語言資料,印刷品)

食品行銷學 = Food marketing by: (書目-語言資料,印刷品)

行銷管理 by: (書目-語言資料,印刷品)

行銷企劃完全攻略 : 架構完整的行銷企劃思路與實務技能 by: (書目-語言資料,印刷品)

服務業行銷 = Services marketing by: (書目-語言資料,印刷品)

圖解式成功撰寫行銷企劃案 = Marketing planning proposal by: (書目-語言資料,印刷品)

行銷企劃最佳實戰 : 發想、撰寫、執行、檢討與策略 by: (書目-語言資料,印刷品)

台灣品牌競爭力 = Taiwan brand : 台灣企業從代工走向自創品牌的策略 by: (書目-語言資料,印刷品)

戴爾的7堂全球行銷課 by: (書目-語言資料,印刷品)

MBA教程之市場營銷學 = The course on strategic management of MBA : 教你如何從實現到真知! by: (書目-語言資料,印刷品)

<新版>店員操作手冊 by: (書目-語言資料,印刷品)

行銷管理 = Marketing management by: (書目-語言資料,印刷品)

行銷管理 by: (書目-語言資料,印刷品)

行銷管理 = Practice and application of marketing management : 實務與應用 by: (書目-語言資料,印刷品)

餐飲行銷實務 by: (書目-語言資料,印刷品)

觀光行銷學 = Tourism marketing by: (書目-語言資料,印刷品)

瞄準御宅族 : 打開人潮與錢潮的關鍵小眾大市場 by: (書目-語言資料,印刷品)

消費者行為 = Consumer behavior and marketing strategy by: (書目-語言資料,印刷品)

現代行銷管理 : 理論與實務 by: (書目-語言資料,印刷品)

觀光行銷學 = Tourism marketing by: (書目-語言資料,印刷品)

Wii為什麼會win by: (書目-語言資料,印刷品)

把梳子「賣」給和尚 : 世界上最成功的行銷術 by: (書目-語言資料,印刷品)

行銷管理 = Marketing management by: (書目-語言資料,印刷品)

藍色大象也能賣 : 如何預知顧客需求,打造未來的明星商品 by: (書目-語言資料,印刷品)

Google既有商業模式的破壞者 by: (書目-語言資料,印刷品)

金偉燦與莫伯尼藍海策略 = Blue ocean strategy : 開創無人競爭的全新市場 by: (Language materials, printed)

品牌管理 = Brand management : 品牌價值的創造與經營 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

感動力 : 人際互動、商業經營的最高境界 by: (Language materials, printed)

國際行銷學 by: (Language materials, printed)

行銷管理 = Marketing management : 理論解析與實務應用; theory and applications by: (Language materials, printed)

產業行銷學 by: (Language materials, printed)

行銷學 : 宏觀全球市場 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

品牌行銷 by: (Language materials, printed)

行銷管理 by: (Language materials, printed)

是誰把你的商品擠下貨架? : 品牌業者如何迎戰通路品牌這1兆美元大軍 by: (Language materials, printed)

會展策劃與營銷 by: (Language materials, printed)

服務業行銷與管理 = Service marketing and management : 服務策略、實務經營、與本土案例 by: (Language materials, printed)

維京人宣言 : 北歐以小搏大的創意故事 by: (Language materials, printed)

改變商界的行銷創意 = Marketing creativity of influcing commerce : 經商必讀手冊 by: (Language materials, printed)

行銷管理概論 = Essentials of marketing management : 探索原理與體驗實務; principles and practices by: (Language materials, printed)

新產品創新與研發 = Innovation and development of new products by: (Language materials, printed)

體驗經濟時代 : 消費是一個過程,當過程結束後,體驗的記憶將恆久存在 by: (Language materials, printed)

商品管理流程控制 by: (Language materials, printed)

休閒行銷學 = Leisure marketing:the core by: (Language materials, printed)

搶占熟齡市場 : 最有購買力的新興族群引爆10大商機 by: (Language materials, printed)

綠經濟 : 提升獲利的綠色企業策略 by: (Language materials, printed)

品牌, 笑一個 : 施振榮給不同企業的品牌策略 by: (Language materials, printed)

行銷研究 = Marketing research : practices and theoretical applications : 實務與理論應用 by: (Language materials, printed)

行銷管理概論 = Marketing management : an introduction by: (Language materials, printed)

策略行銷分析 = Strategic marketing analysis : framework and practical applications : 架構與實務應用 by: (Language materials, printed)

行銷管理概論 = Essentials of marketing management principles and practices : 探索原理與體驗實務 by: (Language materials, printed)

行銷管理 = Practice and application of marketing management : 實務與應用 by: (Language materials, printed)

整合行銷傳播 = Integrated marketing communication : 全方位理論架構與本土實務個案 by: (Language materials, printed)

Facebook看不見的力量?, 又名, Faceboo平台霸主 by: (Language materials, printed)

Facebook行銷術 by: (Language materials, printed)

王道 : 行銷3.0; 賺錢靠推銷, 致富靠行銷 by: (Language materials, printed)

網路免費資源行銷術(火力加強版) : 整合部落格、影音平台、搜尋引擎優化、網路社群、微網誌等工具, 讓您降低成本做行銷, 集人氣、賺大錢!!! by: (Language materials, printed)

圖解行銷學 : 圖解讓行銷學更簡單 by: (Language materials, printed)

開店KNOW HOW = The key of channel marketing : 完全掌握行銷6大致勝關鍵 by: (Language materials, printed)

怪咖時代 : 小眾勢力崛起, 愈怪愈有商機 by: (Language materials, printed)

一輩子受用的杜拉克行銷思考法 by: (Language materials, printed)

網路行銷關鍵字X100 : 從SEO到社群媒體的致勝觀點 by: (Language materials, printed)

Jamie流行銷 : 向可口可樂、星巴克等20個一流品牌學App行銷 by: (Language materials, printed)

為什麼別人的產品比較賣? by: (Language materials, printed)

原來, 成功的品牌都是這樣製作出來的! = The brander : 20個你一定要知道的行銷實戰法 by: (Language materials, printed)

體驗訊息 : 看體驗行銷如何改變品牌世界 by: (Language materials, printed)

沒有不好賣, 只有不會賣 : 行銷人員充電手冊 by: (Language materials, printed)

獵殺巨人 : 十大商戰策略經典分析 by: (Language materials, printed)

創意,燒錢或賺錢? : 以精準思考創造成功行銷 by: (Language materials, printed)

行銷管理制度化 by: (Electronic resources)

手感經濟 = Hand-touch : 感覺的時尚 by: (Electronic resources)

你的行銷行不行 by: (Electronic resources)

行銷管理實務個案分析 by: (Language materials, printed)

會展行銷規劃 by: (Language materials, printed)

藍海策略 : 開創無人競爭的全新市場 by: (Language materials, printed)

行銷管理 = Marketing management by: (Language materials, printed)

綠色行銷 by: (Electronic resources)