Brand name products - Marketing.
Overview
| Works: | 9 works in 9 publications in 9 languages | |
|---|---|---|
Titles
The hero and the outlaw :building extraordinary brands through the power of archetypes /
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(Language materials, printed)
The brand marketing book :creating, managing, and extending the value of your brand /
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(Language materials, printed)
Brain tattoos :creating unique brands that stick in your customers' minds /
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(Language materials, printed)
Brand relations management :bridging the gap between brand promise and brand delivery /
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(Language materials, printed)