Marketing research.
Overview
| Works: | 43 works in 43 publications in 43 languages | |
|---|---|---|
Titles
Doing research projects in marketing, management and consumer research /
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Lessons from a chief marketing officer :what it takes to win in consumer marketing /
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Market research in the Internet age :leveraging the Internet for market measurement and consumer insight /
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Magic numbers for consumer marketing :key measures to evaluate marketing success /
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Expanding disciplinary space :on the potential of critical marketing /
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Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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Inside the mindsleading marketers : industry leaders share their knowledge on the future of marketing, advertising, and building successful brands.
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The handbook of mobile market research :tools and techniques for market researchers /
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Market orientation :transforming food and agribusiness around the customer /
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Qualitative marketing research :a practical text for understanding consumers /
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How to predict what people will buy :the subconscious psychology vital to successful product design - a marketer's guide to the color and symbols of perfect packaging /
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Data mining and market intelligence for optimal marketing returns /
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